New Property Launches in Phuket: March 2026 Roundup

Q1 2026 has been one of the most active quarters for new project launches in Phuket in recent years, with developers across the north, central, and south of the island bringing off-plan and pre-sale inventory to market. Laguna and the Cherng Talay corridor account for the highest volume at prices now regularly exceeding $5,000/sqm for premium units. South Phuket — particularly the Rawai–Nai Harn area — has seen a second wave of boutique project launches, with some developers offering guaranteed yield programs at 6–7% net to attract investors. This roundup covers the most notable launches tracked by MORE Group in Q1 2026.

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Laguna Area: New Phases and Branded Residences

The Laguna Phuket masterplan continues to be Phuket’s most active development ecosystem. Q1 2026 has seen activity across several sub-projects within the estate.

Banyan Tree Residences — Lakeview Phase A new phase within the Banyan Tree Residences collection at Laguna is now in pre-sale. Units range from 70–150 sqm (1–3 bedrooms) with prices starting at 18,500,000 THB (approximately $528,000). The Banyan Tree rental program is available — projected yields of 7–9% gross based on historical hotel occupancy data. This phase is targeting buyers who purchased earlier phases and existing Laguna owners looking to upgrade.

Angsana Lakelands — Phase 3 Following the success of Phases 1 and 2, the Lakelands development (a key Laguna masterplan component linking residential and hotel uses around the expanded lagoon system) has opened Phase 3 bookings. Prices for garden and waterfront units start at 6,500,000 THB (approximately $186,000) for studio configurations up to 22,000,000 THB ($628,000) for the premium lakeview 2-bedroom units. Construction of Phase 3 targets a 2028 completion.

The Lakelands development is notable for its integration with the Laguna Lake ecosystem — units have direct lake access and connectivity to the hotel facilities without being inside a hotel building. This hybrid model (residential ownership with hotel amenity access) has been well-received by buyers seeking resort lifestyle with individual ownership structure.

Cherng Talay and Bang Tao: Boutique and Mid-Market

CANVAS Phase 2 — Bang Tao Botanica’s CANVAS project (Phase 1 was 97% sold as of late 2025) has launched Phase 2. The project continues its design-forward positioning — concrete and timber aesthetic, co-working spaces, wellness facilities — with units from 35–95 sqm. Starting price: 5,200,000 THB ($149,000) for a 35 sqm studio; 2-bedroom units from 9,800,000 THB ($280,000). Yield projections are 7–9% gross based on Phase 1 data. Completion target: Q4 2027.

New Villa Development — Cherng Talay Hills A boutique villa project in the Cherng Talay hills — 18 units total, private pool for each, sizes 220–450 sqm on plots of 250–600 sqm — has soft-launched to agent networks in Q1 2026. Prices start at 18,000,000 THB ($514,000) for the smaller configurations up to 45,000,000 THB ($1.28M) for the largest hillside plots with sea view. Developer is positioning the project as a lifestyle product rather than a rental yield investment — no on-site management program is offered, reflecting the target profile of buyers who will use the villas personally.

Eco Condo — Boat Avenue Area A smaller-scale development (42 units) near the Boat Avenue commercial strip in Cherng Talay has launched at price points deliberately below the area average: 3,800,000 THB ($109,000) for 1-bedroom units, 6,400,000 THB ($183,000) for 2-bedrooms. The developer is targeting buyers who want the Cherng Talay lifestyle at a more accessible entry price. Units are compact (32–55 sqm) but include pool and gym access. Projected yield: 7–8% gross. This project is notable for offering price points that haven’t been available in new builds in this location since 2021.

South Phuket: Growing Boutique Pipeline

South Phuket’s project pipeline has accelerated in the Rawai–Nai Harn corridor, driven by growing demand from European buyers seeking the combination of authentic lifestyle and south Phuket beach access.

VIP Galaxy Villas — Phase 3 (Nai Harn) VIP Property, one of south Phuket’s more active developers, has opened Phase 3 sales at their Galaxy Villas project near Nai Harn. The project offers a structured 6% net guaranteed yield program over 5 years — one of the few developer-backed guarantees available in south Phuket. Villa sizes range from 2–4 bedrooms (155–350 sqm). Prices for Phase 3 start at 11,500,000 THB ($329,000) for 2-bedroom villas, with 4-bedroom configurations at 25,000,000 THB ($714,000). The 6% net guarantee is structured as a hotel rental program through an affiliated management company.

Rawai Pool Villa Compound — New Launch A 24-unit pool villa compound in Rawai has launched Q1 2026 — private pools, 3 bedrooms, 200–280 sqm on individual land plots. Starting price: 12,800,000 THB ($366,000). No rental guarantee is offered; the developer is marketing to buyers who will self-manage through Airbnb or independent villa agencies. The Rawai location gives access to both the seafood strip waterfront (5-minute walk) and Nai Harn Beach (7-minute drive). This project is competing directly with existing Rawai inventory — differentiation comes from modern design and private land plot ownership structure.

Kata Noi Hillside Condos — Pre-Launch A hillside condo development near Kata Noi is in pre-launch, with units from 45–95 sqm and sea views from upper floors. Prices from 5,500,000 THB ($157,000). This is notable for Kata Noi, which rarely sees new supply — the hillside location limits development, which is part of the investment thesis. The project is targeting buyers who specifically want the Kata Noi beach proximity and are willing to accept a hillside location (10-minute walk to beach) for access to a supply-constrained area.

What This Means for Property Buyers

The north Phuket premium is real and widening. Cherng Talay and Laguna project prices in Q1 2026 are running at levels that would have seemed high even in 2024. First-time buyers who were watching the market and waiting for a correction are increasingly facing a choice between acting at current prices or accepting that the correction they’re waiting for may not materialise in the near term.

South Phuket is catching up. The Rawai–Nai Harn corridor’s price appreciation in new launches (+15–20% versus comparable 2023–2024 launches) signals that European buyers are actively choosing south Phuket as an undervalued alternative to the north. If this trend continues, the price gap between south and north Phuket may narrow.

Developer-backed yield guarantees are re-emerging. After a period where developers were reluctant to offer guarantees (following pandemic-era disruptions), structured yield programs are back on Q1 2026 launches. VIP Galaxy’s 6% net guarantee is the most prominent, but several Laguna-area projects are again offering 7–9% gross projections backed by hotel management contracts. Buyers should read the small print — guarantee structures vary significantly in how returns are calculated and what happens after the guarantee period ends.

Off-plan discounts are thinner. In 2021–2022, off-plan buyers regularly received 15–25% discounts versus projected completion prices. In Q1 2026, that discount has compressed to 8–12% for most projects, reflecting higher baseline demand. The off-plan premium is still meaningful — especially for projects with strong track record developers — but the era of large launch discounts is largely over in prime areas.

FAQ

Frequently Asked Questions

Which areas of Phuket have the most new project launches in Q1 2026?

The Laguna and Cherng Talay corridor (north Phuket) has the highest volume of new launches. South Phuket's Rawai–Nai Harn area is the fastest-growing secondary market for new development. Central west coast areas (Kamala, Surin) have fewer new projects due to land constraints.

Are developer yield guarantees trustworthy?

They require scrutiny. The best structures are backed by hotel management contracts from established operators (Banyan Group, VIP Property's management arm) with transparent accounting. Avoid guarantees offered by developers with no track record or where the guarantee mechanism isn't documented in the sale agreement. Always request the last 2–3 years of actual yield data for earlier project phases before trusting projections.

What is the typical off-plan discount in Phuket in 2026?

For prime north Phuket projects (Laguna, Cherng Talay), the off-plan discount versus projected completion price is approximately 8–12%. In south Phuket and less established areas, discounts of 12–18% are more common. The large 20–25% discounts seen in 2021–2022 have largely disappeared from prime-area projects.

What is the minimum budget for a new project in Phuket in 2026?

For new builds in established areas with pool access: $100,000–$110,000 (the eco-condo near Boat Avenue and some Kata Noi pre-launch units). For new villas with private pools: from $300,000–$330,000 in south Phuket (Rawai, Nai Harn). For Laguna or Banyan Tree branded residences: from $186,000 (Lakelands studio) to $500,000+ for branded 1-bedroom units.

How does MORE Group help with new project purchases?

MORE Group offers 0% commission for buyers on all new project purchases — including all the Q1 2026 launches listed above. We provide independent comparisons across developers, legal review support, and accompany clients on viewing tours. Our portfolio covers 800+ properties and we have direct access to launch pricing across all major developers.

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