Phuket Property Market Update — March 31, 2026: New Launches, Yields, and Investment Trends

As Q1 2026 closes, Phuket’s property market is operating at full post-pandemic momentum. Tourist arrivals for the first quarter exceeded 2.7 million — 8% above Q1 2025 — with strong inflows from Russia, Europe, China, and the Middle East. The rental market in Bang Tao and Surin remained near capacity through March, with high-season occupancy averaging 85–92% for well-managed units.

New Project Launches — Q1 2026

The first quarter saw multiple new project launches and phased releases across Phuket’s western corridor:

Project	Developer	Zone	Price from	Status
Skypark Elara (final units)	Banyan Group	Cherng Talay / Laguna	$265K	Near delivery Oct 2026
Laguna Lake Residences Aster	Banyan Group	Laguna Lakelands	$338K	Construction started
Origin Prime Surin	Origin Property	Surin Beach	$160K	New launch Q1 2026
KA Village Rawai (Phase 2)	—	Rawai	$280K	Under construction
Various The Title phases	Rhom Bho	South Phuket	From $95K	Ongoing sales

Rental Yield Data — High Season Close 2026

High season (November–April) yields for well-managed Phuket condominiums in 2026:

Zone	1BR gross yield	Occupancy (high season)
Bang Tao / Laguna	7–9.5%	85–92%
Surin	7–9%	82–90%
Kamala	6.5–8.5%	78–87%
Rawai / Nai Harn	6–8%	72–83%
Kata / Karon	6.5–8.5%	75–86%
Patong	8–11%	85–93%

Low season (May–September) will test occupancy management quality — zones with strong expat and long-stay demand (Rawai, Kamala) typically hold better than pure tourist zones.

Buyer Nationality Trends Q1 2026

Enquiry and purchase data from MORE Group’s Q1 pipeline:

• Russian buyers: Largest single nationality group by transaction volume; strong preference for Bang Tao and branded product
• UK buyers: Second largest; mix of lifestyle buyers (Rawai, Kamala) and investors (Bang Tao)
• German / Austrian / Swiss buyers: Growing; preference for quality branded product above $250K
• Middle East (UAE / Saudi): Increasing activity post-Q4 2025; preference for branded residences and villas above $500K
• Australian buyers: Consistent demand for south Phuket and Bang Tao; strong in $200K–$400K range

Infrastructure Update

• Phuket International Airport expansion: Phase 1 capacity upgrade to 12.5M passengers progressing; Phase 2 target of 18M passengers (2028) on schedule per CAT announcement
• Bypass roads: Cherng Talay bypass construction improving north-south Phuket connectivity
• Laguna Lakelands infrastructure: Lake system landscaping and internal roads progressing alongside Skypark Elara final fit-out

MORE Group Market View

March 2026 confirms the fundamental investment case for Phuket: high-season demand is structurally strong, the Laguna Lakelands masterplan is delivering as announced, and new visa pathways (LTR, Thailand Elite) continue to attract long-stay buyers who strengthen the rental market baseline.

Risks to monitor: low-season rental performance for properties without strong management, and developer delivery timelines for off-plan stock scheduled 2027–2028.

Frequently Asked Questions

How is Phuket's property market performing in Q1 2026? +

Phuket's market is operating at full post-pandemic momentum. Tourist arrivals exceeded 2.7 million in Q1 2026, high-season occupancy averaged 85–92% in premium zones, and new project launches continued across the Bang Tao and Laguna corridor.

Which zone has the highest rental yield in Phuket in 2026? +

Patong delivers the highest gross yields (8–11%) due to year-round tourist traffic. Bang Tao and Surin deliver 7–9.5% with stronger nightly rates and premium occupancy. Net yields (after management) are typically 5–7% in premium zones.

Which nationalities are buying Phuket property most in 2026? +

Russian buyers are the largest single nationality group by transaction volume, followed by UK buyers. German, Austrian, Swiss, Middle Eastern, and Australian buyers are all active segments in 2026.