AYANA SOLUNA Luxury Villas: Pool Villas in Cherng Talay

AYANA SOLUNA Luxury Villas represents the villa expression of one of Asia’s most recognized luxury hospitality brands landing in Cherng Talay — Phuket’s most internationally connected residential district. The development offers 4-bedroom and 5-bedroom pool villas priced from 26.92M THB to 111.3M THB, spanning the gap between premium and ultra-luxury in a single community. Handover is targeted for Q3 2027. If you are looking for a villa that carries genuine brand weight — not just a developer name — SOLUNA is one of the few options in north Phuket that delivers it.

Key Facts

Detail	Info
Developer	AYANA
Location	Cherng Talay, Phuket (near Bang Tao)
Status	Under construction — Q3 2027
Type	Villa (4BR, 5BR pool villas)
Total Units	Private pool villas
Price Range	26,922,000 – 111,300,000 THB

Location & Area

Cherng Talay is the gravitational centre of Phuket’s luxury residential market. Stretching between the Laguna resort complex and the hills above Surin Beach, it encompasses the highest concentration of branded hospitality, international retail, fine dining, and premium villa communities on the island. Boat Avenue — Phuket’s largest open-air lifestyle mall — anchors the commercial heart of the area, surrounded by wellness studios, international restaurants, and specialty food retail that cater specifically to the long-stay international resident.

Bang Tao Beach, one of the longest and least crowded on the island, is within a 10-minute drive of the SOLUNA site. Layan Beach — quieter and more secluded — is comparable in distance. The proximity to both Laguna Phuket’s resort amenities and the neighbourhood’s independent restaurant and wellness scene gives Cherng Talay a liveability score that other parts of Phuket simply cannot match for the international buyer profile.

For investment purposes, Cherng Talay also benefits from one of the most mature villa rental markets on the island. Long-stay demand from European, Russian, and Asian expatriates drives consistent occupancy, particularly for properties at the 4-5BR scale where families or groups are the primary rental tenant. Branded villa communities in this corridor have historically achieved faster capital appreciation than comparable stock in less established areas.

Design & Units

The AYANA design language is rooted in the brand’s origins: AYANA Resort & Spa Bali, one of the most photographed luxury properties in Southeast Asia. SOLUNA translates that aesthetic into a tropical villa context — contemporary architecture with deep overhangs, natural stone and timber materiality, and an indoor-outdoor flow built around the private pool as the social and visual centrepiece of each home.

The 4-bedroom villas represent the entry level at SOLUNA, sized for families or investment buyers who want a manageable footprint without compromising on the quality that the AYANA brand demands. The 5-bedroom villas scale up to the 111.3M THB ceiling — properties at this price point are genuinely ultra-luxury, with the kind of indoor living area, landscaping depth, and pool configuration that appeals to ultra-high-net-worth buyers and commands the island’s highest rental nightly rates.

Investment Case

The price range at SOLUNA — from under 27M THB to over 111M THB — is unusually wide for a single villa development, and it is a deliberate strategy. By housing both premium 4BR and ultra-luxury 5BR villas within the same AYANA-branded community, the developer creates a tiered market where entry-level buyers benefit from the brand halo of the ultra-luxury units, and ultra-luxury buyers benefit from the community infrastructure and management scale that a mixed-tier development supports.

For the 4BR investor, SOLUNA offers a branded product in Phuket’s most liquid villa rental market at a price point where 6–8% gross rental yield is achievable with professional management. For the 5BR ultra-luxury buyer, the appeal is different: trophy asset scarcity, brand recognition among the global UHNW traveler segment, and the capital appreciation that comes from holding a genuinely limited product in a high-demand location. Both cases are strong — the question is which buyer profile applies.

Who Is This For

AYANA SOLUNA is built for two distinct buyer types at opposite ends of the luxury spectrum. The first is the serious villa investor — someone allocating 27–40M THB to a premium product in Cherng Talay, targeting high occupancy through the AYANA brand’s rental network and long-stay demand from the expatriate community. The second is the ultra-high-net-worth buyer seeking a primary or secondary Phuket residence where brand, privacy, design quality, and resale value in the global luxury market all converge above 60M THB.

Buyers in between — mid-range investors or first-time Phuket property buyers — will find better value per square meter elsewhere in the market. SOLUNA’s proposition is brand and quality, not price efficiency.

Pros & Cons

Pros

• AYANA brand = globally recognized luxury hospitality, directly transferable to villa rental demand
• Cherng Talay location = Phuket’s most mature and liquid luxury villa rental market
• Wide price range covers 4BR investment entry and 5BR ultra-luxury with the same brand umbrella
• Contemporary tropical design aligned with the AYANA resort aesthetic buyers already trust
• Payment plan spreads capital across 5 construction milestones through Q3 2027

Cons

• Entry at 26.9M THB is among the highest in the Cherng Talay villa segment — not a value play
• Villa development without published unit count — community scale and management structure TBC
• Q3 2027 handover means 15+ months of capital committed during construction
• Ultra-luxury 5BR units above 60M THB have a narrow resale buyer pool by definition

Frequently Asked Questions

What is the price range at AYANA SOLUNA Luxury Villas? +

AYANA SOLUNA ranges from 26,922,000 THB for 4-bedroom villas to 111,300,000 THB for the ultra-luxury 5-bedroom configurations. The wide range reflects a tiered community structure within a single branded development.

When is the expected handover? +

AYANA SOLUNA Luxury Villas is targeting Q3 2027 for completion. The project is currently under construction in Cherng Talay.

What is the payment plan structure? +

The payment plan is structured across 5 milestones: 30% on booking, 25% at foundation/structure stage, 25% mid-construction, 15% near completion, and 5% on handover. This gives buyers capital flexibility across the build period.

Can foreigners purchase a villa at AYANA SOLUNA? +

Yes. Foreign buyers typically hold the villa building as freehold and the land under a long-term leasehold structure (30+30+30 years) or through a Thai company. MORE Group's legal partners can advise on the most suitable structure for your situation.

What rental yield can investors expect from AYANA SOLUNA? +

Premium branded villas in Cherng Talay typically achieve 6–9% gross rental yield when professionally managed and marketed. The AYANA brand adds a rental demand premium for international guests familiar with the AYANA Resort experience in Bali and other locations.

Read Also

• Complete Guide to Buying Property in Phuket
• AYANA Heights Seaview Residence Near Layan
• Above Element Villa in Phuket

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