Buy-to-rent in Phuket works when you match product type, micro-location, and management model to a realistic tenant. The island’s tourism economy is deep and its arrival numbers are published, but what a privately owned condominium earns from it is not: Thailand keeps no letting register, so the gross yield band this sentence used to give has been withdrawn, as have the two different bands the same page quoted elsewhere. What pays your mortgage is the net, and the deductions that produce it are all obtainable in writing before you buy: platform commission, management fee, housekeeping per changeover, and the common area charge that runs whether the unit lets or not. See the Phuket rental yield guide for the method. For foreign buyers, condominium freehold (under the 49% quota) remains the most common path; structure and tax are covered in Buying property in Phuket and Thailand property tax for foreigners.
Buy-to-rent path: Use the Phuket Investment Master Guide 2026 for financing and district picks, then model net cash flow with the tables in this guide.
Short-term vs long-term: what “buy to rent Phuket” usually means
The gross yield column this table used to carry has been withdrawn. What separates the three models is the cost of running each and what it requires of the unit, and both are knowable before you commit:
| Rental model | What it costs you | What the unit must be | Best-fit owner |
|---|---|---|---|
| Short-stay via OTA or operator | An operator fee of 15-25% of gross, plus platform commission, plus cleaning per changeover, plus vacant nights | In a building whose juristic person and licence permit stays under 30 days | Hands-off through a strong operator, tolerant of a four-month monsoon |
| Long-term, monthly or annual | 8-12% of rent, one changeover a year, no platform commission | Above roughly 35 sqm, or the tenant does not exist | Lower churn, less furnishing wear, steadier calendar |
| Hybrid: short in high season, long in low | Both stacks, in the months each applies | Both conditions above | Needs clear calendar rules and a disciplined manager |
Read the middle column before the last. A nightly model carries perhaps forty changeovers a year and a long lease carries one, so the deduction stack differs by more than any plausible difference in gross, and that part is contractual rather than estimated.
Honest caveat: “Yield” is not a promise. It is a forecast built from occupancy, nightly rate, and fees. Always stress-test low season and a bad tourism year.
Guaranteed rental programs: what developers really offer
| Program feature | What to verify in writing |
|---|---|
| Duration | Exact start/end dates; indexation; renewal terms |
| Occupancy risk | Who bears shortfalls, developer pool vs. owner |
| Exclusions | Maintenance, furniture packs, utilities, repairs |
| Post-guarantee | Projected market rent vs. your mortgage + HOA |
MORE Group frequently discusses entry-priced inventory such as Skypark Aurora Laguna ($136,500), Vibe Residence ($154,000), Wyndham La Vita ($114,000), Utopia Dream ($117,960), The Marin Phuket ($160,080), and Ozone Oasis ($116,147, completion Q3 2026), always confirm current pricing, quota, and payment plan before you model rent.
Net vs gross yield: the math that matters
- OTA commissions (often material in short-stay)
- Management (commonly 15-25% short-stay; 8-12% long-term depending on scope)
- Housekeeping, laundry, and consumables
- HOA / common area fees (often ~$50-150+/month depending on project tier, verify for your unit)
- Insurance, repairs, and furniture depreciation
A practical planning approach is to build three scenarios: base, optimistic, and stress (low season + higher vacancy).
Management fees by model (planning bands)
| Model | Typical fee | What it usually covers | What it usually does not |
|---|---|---|---|
| Short-stay, full operator | An operator fee of 15-25% of gross revenue | Listing, pricing, guest comms, housekeeping coordination, reporting | OTA commission, consumables, repairs, furniture replacement |
| Short-stay, hotel-branded pool | An operator fee of 20%+ plus brand and marketing fees | All of the above, plus brand distribution and standards enforcement | Mandated refurbishment, which is charged to owners |
| Long-term letting | 8-12% of rent | Tenant sourcing, contract, rent collection, basic issue handling | Repairs, agency fee on new tenancies, deep cleans |
| Self-managed | Nothing paid out | Nothing; you do it | Your time, and the pricing discipline an operator brings |
Read the fee base as carefully as the percentage. A manager taking 18% of net revenue and one taking 18% of gross are charging materially different amounts, and the contract will define which. Ask whether the OTA commission is deducted before or after the management fee is calculated, because on a 15% platform commission that ordering is worth roughly 3% of your income.
Long-term letting is the simpler business: fewer turnovers, less wear, predictable cash flow, and no exposure to a bad tourist season. The trade is a lower headline yield and, if you lock a twelve-month lease, no access to peak-season pricing at all. Owners who want both usually end up with a hybrid, which works only if the management agreement sets explicit calendar rules rather than leaving the switch to a conversation each October.
Occupancy by area (how to think about it)
- Patong / Karon / Kata: often strong high-season demand for short-stay; can be more seasonal and competitive.
- Kamala: balanced resort demand; many buildings target mid-to-upper short-stay guests.
- Bang Tao / Laguna: deep international demand and repeat visitors; premium fees can apply, underwrite carefully.
- Rawai / Chalong: more long-stay and lifestyle tenants in many buildings, sometimes less “nightly peak,” more stable monthly behavior.
Real client examples (illustrative outcomes, verify every deal)
- Jonathan: $280K → $350K (+$70K)
- Mary: $349K → $410K (+$60K)
- David: $519K → $620K (+$100K)
- Sarah: $649K → $770K (+$120K)
These outcomes reflect timing, product, and market conditions, not a buy-to-rent template. Use them as proof that liquidity and appreciation can exist when you buy well, not as a promise of future rent.
Pros and cons (honest)
Pros: you are running a short-stay business rather than housing a tenant, which is a different revenue structure, more per occupied night, more cost per night, and a calendar you manage. The yield comparison against Western residential letting this bullet used to make is withdrawn: the Phuket side of it is not published. The season is long, roughly November to April at full strength, and Thailand’s arrivals figures for Phuket are published by the tourism authority even though what any individual unit books is not. Entry prices are low relative to the income, which means a modest capital sum buys a whole asset rather than a deposit. Condominium freehold gives foreign owners genuinely clean title. And the operating layer is mature: there are competent management companies here, which is not true of every resort market at this price point.
Cons: seasonality; fee leakage; building rules on short-stay; currency risk for non-USD buyers; and developer/marketing stories that confuse gross with net. seasonality; fee leakage; building rules on short-stay; currency risk for non-USD buyers; and developer/marketing stories that confuse gross with net.
The licensing question that decides whether the plan is legal
Before any of the yield arithmetic matters, establish whether the building can lawfully do what your model assumes.
Under the Hotel Act B.E. 2547 (2004), providing accommodation for stays of under 30 days is hotel business, and the licence attaches to the premises rather than to an individual unit or operator. A condominium without one is not licensed for nightly letting, whatever is happening in practice on the upper floors.
Enforcement in Phuket has been uneven and periodic rather than absent. Buildings have had programmes suspended, and owners who bought on a nightly-letting model have found themselves holding an apartment that can only be let monthly, at roughly half the gross. That is not a small adjustment to a projection; it is a different investment.
Separately from the licence, the condominium’s own regulations may prohibit short-stay letting regardless of what the law permits. Some buildings restrict it outright, some require all letting to go through a single nominated operator, and some are silent, which is its own risk because a future annual general meeting can change it.
Three things to obtain in writing before the deposit becomes non-refundable: the building’s licensing position, the relevant clause of the condominium regulations, and confirmation of whether any operator has an exclusive appointment. An agent telling you that everyone here does it anyway is describing a practice, not giving you a compliance position, and it is not a defence that transfers to you with the title.
If the building is properly licensed and the regulations permit letting, that is a genuine asset worth paying for. It is also the single largest differentiator between two otherwise identical units, and it is almost never reflected in the asking price.
Due diligence: what kills buy-to-rent returns (even when the brochure looks perfect)
Rental policy reality: some condominiums restrict short-stay, require a hotel license pathway, or mandate a single operator. If your strategy depends on Airbnb-style distribution, verify policy before deposit, not after handover.
Furniture and depreciation: short-stay guests consume interiors. Budget replacement cycles for mattresses, sofas, and AC servicing. Long-term rentals still require periodic refreshes, just slower.
Liquidity: buy-to-rent is not only cash flow; it is also exit. Review comparable resales in the same building class. If you want context on ownership structures, read Freehold vs leasehold in Thailand.
Buy-to-rent scenarios 2026
Scenario A: Bang Tao 1-bed $265K: Hybrid long-stay high season plus monthly low season, operator must allow calendar switch.
Scenario B: Off-plan with guarantee: Read guarantee net definition, exit after year 3 before cliff.
| Model | What to obtain before you commit | Sensible minimum hold |
|---|---|---|
| Short-stay managed | Twelve months of operator statements on a comparable unit in the building, months shown separately; the licence position and house rules in writing | 5+ years, because the round-trip cost takes that long to amortise |
| Long-term | The last three signed leases in the building at your unit size, with dates, from the letting agent | 3+ years |
| Guaranteed return | Who funds the guarantee and out of what, its term, and the fee schedule that applies the year after it ends | 5+ years, and price the unit against unguaranteed stock per square metre |
The gross and net columns this table used to carry have been withdrawn: no Phuket yield is published, so neither could be planned against. The right-hand column survives because it is arithmetic on transaction costs rather than on returns.
Red flags: OTA comps from one peak week; no juristic financials; STR without licence plan.
Links: rental yield guide, short-term rules, best areas, Thailand tax foreigners, due diligence.
OTA algorithm sensitivity
Your income depends on a ranking you do not control and cannot see. That is worth understanding before you underwrite anything.
Platform placement is driven by review score and volume, response rate and speed, cancellation history, calendar completeness, and price competitiveness against the set the algorithm considers comparable. A new listing with four reviews sits well below an established one with two hundred, regardless of which apartment is better, and it takes a season or two to close that gap.
The practical consequences for a buyer are three. First, a resale unit with an established listing and a review history is worth more than the equivalent new unit, and that premium rarely appears in the asking price. Second, year one will underperform your model, so build that in rather than treating it as a failure. Third, blocking owner weeks at short notice damages the metrics the algorithm rewards, which is a hidden cost of personal use that nobody quotes.
It also means the manager’s discipline shows up in places you would not think to check: how fast they answer enquiries, whether the calendar is kept accurate eighteen months out, and whether they respond to poor reviews. Ask about those before you ask about the fee.
How to choose between the areas
Underwrite three scenarios, pick building with juristic transparency, and sign management with exit clause. Patong is the busiest resort calendar and the dearest metre at 234,561 THB; Bang Tao is the deepest international resale market at 4,589 priced apartments; Phuket Town, in the Wichit records at 111,786 per metre, is a residential letting market rather than a holiday one. The gross ranking this line used to put across the three is withdrawn.
Buy-to-rent hold period vs transfer cost
Round-trip costs decide the minimum sensible hold, and buyers consistently underestimate them.
Going in: transfer fee at 2% of the registered price, commonly split with the seller, plus legal fees, the sinking fund contribution, and furnishing. Coming out: agent commission at 3-5%, withholding tax, and either specific business tax at 3.3% if you have owned for less than five years or stamp duty at 0.5% if longer. Those two are mutually exclusive; you pay one, never both. The five-year line is the single largest discontinuity in the cost of selling, and it is worth knowing where you sit against it before you list.
Add it up and the round trip commonly costs 8-12% of value, a figure built from statutory rates and quoted commissions, so you can total it exactly for your own purchase. The comparison against a net yield that used to follow has been withdrawn, since no yield is published to compare it with. Express it instead as what it is: whatever the property earns you, the first 8-12% of value goes to the transaction, and that share does not shrink with a longer hold while the accumulated income does grow. A three-year hold is mostly paying for the round trip; a five-year hold starts to look like an investment.
Whatever you assume at purchase, re-underwrite the whole thesis after your first full May to September cycle. That is when you find out what your low season actually looks like, and it is the number your model was least able to guess.
Buy-to-rent underwriting worksheet
Work through these in order, and stop at the first one that fails.
| Step | Input | Where it comes from |
|---|---|---|
| 1 | Achievable average daily rate | Twelve months of statements from comparable units in the same building |
| 2 | Realistic annual occupancy | The same source; not a peak-season figure annualised |
| 3 | Gross revenue | Steps 1 and 2 multiplied, at 55-60% for a stress case |
| 4 | Platform and management deductions | The management agreement, with the fee base confirmed |
| 5 | Fixed operating costs | Common area fee schedule, insurance quotes, utility history |
| 6 | Furnishing reserve | Roughly a fifth of the fit-out cost per year on a five-year cycle |
| 7 | Net yield on all-in cost | Including transfer costs and furnishing, not the headline price |
| 8 | Cash yield after Thai withholding | Net less 15% for a non-resident owner |
| 9 | Break-even occupancy | The occupancy at which step 8 reaches zero |
Set a minimum net yield floor before viewing; if the unit cannot clear 4% net after fees at 55% occupancy, walk away regardless of sea view.
Track competitor nightly rates monthly on Booking.com for your building, ADR compression is the first signal to refinance or sell.
Require operator to share owner statements from three units in the same building before signing, aggregate portfolio stats hide weak performers on upper floors with poor views.
Keep six months of common fees in reserve. The common area charge and the sinking fund are owed whether the unit lets or not, and a thin monsoon is when owners without a reserve find that out: the occupancy threshold this line used to give has been withdrawn, none being published, but the mechanism does not need one.
Document your break-even occupancy in the SPA folder, revisit it after the first full low season with operator statements.
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Frequently Asked Questions
No realistic figure can be given, and the two bands this answer used to carry have been withdrawn along with the two different pairs the same page quoted elsewhere. Thailand keeps no letting register, so nothing measures what a Phuket unit earns. What you can underwrite is the cost side in full, 15-25% of gross to a short-stay operator or 8-12% of rent to a long-let manager, platform commission, cleaning per changeover, the common area charge per square metre, the sinking fund and Thai tax, applied to an income figure taken from a specific building's statements or a signed lease. Build it that way and the yield is your own arithmetic rather than a number from a page.
Short-stay grosses more per occupied night in a strong resort corridor and costs more per night to run: cleaning per changeover, platform commission, a manager on a larger share. Long-term is one changeover a year and none of those, at a rate set by the local residential market. Which nets more in your building is not published for Phuket and depends on the calendar the operator can actually fill, so get statements from a sister unit before choosing. Check first whether the building allows your intended model at all.
Short-stay management often falls around 15-25% of revenue (varies by operator and scope). Long-term management is often lower, commonly around 8-12%, but always confirm what is included (marketing, repairs, guest communication, etc.).
Rental income is taxable in principle, and non-residents commonly face withholding (often cited around 15% in many setups). Confirm your tax position with a qualified advisor, see our guide on Thailand property tax for foreigners.
Patong/Karon/Kata can show strong short-stay demand in peak season; Kamala and Bang Tao often attract premium resort guests; Rawai/Chalong can support more monthly-stay behavior. The best area is the one where your building and operator can defend occupancy, see best areas to buy property in Phuket.
They can be useful if the contract is clear, but they are not risk-free. Verify duration, exclusions, and what happens after the guarantee ends. Treat guarantees as marketing incentives unless your lawyer confirms otherwise.
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Ask on WhatsAppMaksim Shchegolev
Founder, MORE Group
Founder of MORE Group. Four years in investment banking before moving to Phuket, where he has worked in the local property market since 2018. Oversees developer relationships and every engagement above $300K.
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