Laguna Phuket Rental Yield: What Can You Really Expect in 2026?
Quick answer: historical MORE Group yield benchmarks for Laguna are in the table below, with the source note. What is real and specific to Laguna is the deduction: resort-level management at 30 to 35% of gross where an independent manager elsewhere on the island charges 18 to 25%, plus an estate service charge on top of the building’s own. That is the number to compare between schemes. This is a Laguna-specific deep dive; for the island-wide rules and the red flags, start with the Phuket rental yield guide.
As of October 2026, professionally managed Laguna Phuket condos have historically earned 5.5 to 8.5% gross and 3.8 to 6% net, about 4.8% net on average across project types, after resort-level management fees of 30 to 35% of gross and annual service charges.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
This analysis also breaks down the part that is written into contracts, project by project and budget by budget: the resort management fee, the estate service charge, the building’s juristic fee, and what each one leaves you to negotiate.
Why Does Laguna Phuket Command Higher Rental Yields Than Other Bang Tao Areas?
Before the numbers: why do Laguna Phuket properties generate higher rental rates than comparable condos in other parts of Phuket?
1. International Brand Recognition
“Laguna Phuket” is a globally marketed destination brand. It appears in luxury travel publications (Condé Nast Traveler, Forbes Travel Guide), golf directories, and hundreds of travel review sites. When an international traveller from London, Singapore, or Sydney searches for accommodation in Phuket, a Laguna address immediately communicates quality and legitimacy.
2. Managed Beach Environment
The Laguna estate section of Bang Tao Beach is privately managed, daily cleaning, private beach furniture, no hawker vendors, controlled access for estate guests only. This is materially different from Phuket’s public beaches and drives a measurable ADR premium for Laguna properties with beach access marketing.
3. Estate Infrastructure as ADR Driver
Guests who book Laguna properties are paying for: Laguna Golf access, Banyan Tree Spa access (via hotel rates or residential access), Boat Avenue shopping, Porto de Phuket dining, estate security. These amenities are the “what’s included” that justifies Laguna’s ADR premium over Bang Tao alternatives without estate access.
4. Hotel Channel Integration
Banyan Group-managed Laguna properties (Cassia, Garrya, Skypark Elara) appear on global OTA platforms with Banyan Group’s brand backing, increasing booking volume and conversion rates above what self-managed or independently listed properties achieve.
What Is the Real Net Yield in Laguna Phuket After All Resort Fees?
This is the most important educational section for yield analysis. Laguna’s gross yields are quoted at 5.5-8.5% and this page used to repeat that. It cannot. Inside a resort estate the booking system knows its own occupancy precisely and nothing obliges anyone to publish it, and outside the estate there is no Thai register to consult instead. The range is a claim rather than a measurement. What is real, quotable and much larger than most buyers expect is the fee stack that sits between gross and net inside a resort estate. Here is the complete cost structure:
Revenue Deductions
Management fee (Banyan Group managed programme): 30-40% of gross revenue
- This covers: reservation management, OTA distribution, front desk, housekeeping, brand marketing, maintenance coordination
- Example: On $50,000 gross revenue, management takes $15,000-$20,000
Management fee (independent villa agency): 15-25% of gross revenue
- Lower fee, but less booking volume and no brand channel distribution
Ownership Costs
Land and building tax: 0.3-0.7% of government appraised value annually (rental use rate)
- On a $400K condo appraised at THB 10M: approximately THB 30,000-70,000/year ($840-$1,960)
HOA / common area maintenance: Typically THB 40-80/sqm/month
- On 57 sqm: THB 2,280-4,560/month = THB 27,360-54,720/year ($765-$1,530/year)
Insurance: 0.1-0.2% of property value/year
- On $400K: $400-$800/year
Furniture replacement reserve: 0.2-0.5% of property value/year (for furnished units)
- On $400K: $800-$2,000/year
Total annual ownership costs (excluding management fee): Approximately $3,000-$6,000/year for a $400K Laguna condo
Net Yield Calculation Example
On a $430K Garrya one-bedroom at the historical 7 to 8% gross, a 35% management fee and about $4,500 a year of ownership costs leave roughly 3.5 to 4.15% net.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
The deduction lines behind that arithmetic:
| Line | What it is | Where it comes from |
|---|---|---|
| Gross rental revenue | Unknown | Twelve months of owner statements for a comparable unit, or nothing |
| Management share | 30 to 40% of gross in a hotel-operated Laguna programme | The management agreement, before you sign |
| Common area maintenance | Per sqm per month, paid let or empty | The juristic person’s schedule |
| Sinking fund | One-off at transfer, topped up by resolution | The juristic person’s accounts |
| Furniture replacement | A three-to-five-year cycle on nightly-let stock | Your own budget |
| Land and building tax | Statutory | The current schedule |
Run your own arithmetic down that table the moment you have a real figure for the top line. Until then the one thing the table proves is that the operator’s share plus the fixed costs take a substantial part of gross before anything reaches the owner, which is a reason to negotiate the share, not a yield.
Project-by-Project Yield Comparison
Gross and net yields below are the historical benchmark for comparable managed units; the fee and cost columns come out of contracts.
| Project | Entry Price | Gross yield, historically | Management Fee | Ownership Costs | Net yield, historically |
|---|---|---|---|---|---|
| Cassia Phuket 1BR | $160K | 6-8% | 35% | $2,500/yr | 4-5.5% |
| Skypark Elara 1BR | $265K | 5.5-7% | 35% | $3,000/yr | 3.8-5% |
| Laguna Aster 1BR | $338K | 5.5-7% | 35% | $3,500/yr | 4-5% |
| Garrya 1BR | $430K | 6-8% | 35% | $4,500/yr | 4-5.5% |
| Laguna Beachside 1BR | $280K | 5.5-8.5% | 30% | $3,000/yr | 4-6% |
| Angsana Oceanview | $1.4M | 5-7% | 35% | $8,000/yr | 3.5-5% |
| Laguna Homes villa | $1.5M | 4-8% | 25% | $12,000/yr | 3.5-5% |
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Read the last two columns together with the first. Laguna Homes takes the lowest fee and carries the highest fixed cost; Cassia takes the highest fee on the smallest ticket. Those are real differences between real contracts, and they are decidable before you buy.
Laguna Phuket snapshot (2026): the estate has historically delivered gross rental yields of 5.5 to 8.5% on professionally managed condos and 3.8 to 6% net. What makes Laguna different from the rest of the island is the fee structure. Resort-level management runs 30 to 35% of gross revenue against 18 to 25% for an independent manager elsewhere, and the estate’s own service charges sit on top of the building’s. Both lines are quotable before you buy and together they are the largest single determinant of what reaches you. The four schemes usually compared here, Cassia, Skypark Elara, Garrya and Laguna Homes, differ far more in fee structure and format than in anything that could be called an area yield. A developer’s headline gross percentage accounts for none of the fees. What Laguna also has is the estate: hotel infrastructure, beach club access and a branded booking channel, against 4,589 priced apartments in Bang Tao as a whole competing for the same guest. Whether the channel earns back its fee on a specific unit is a question for that operator’s statements on a comparable unit.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Short-Term vs Long-Term Rental in Laguna Phuket
The choice between short-term (nightly / weekly) and long-term (monthly / annual) rental has a major impact on actual yield.
Short-Term Rental (Nightly / Weekly)
Advantages:
- Higher nightly rate, if the calendar fills: the arithmetic of nightly against monthly turns entirely on how many nights sell, which is the one input nobody publishes. Ask a manager to show you the booked calendar for a comparable unit for the last twelve months rather than a rate
- Flexibility: Block personal-use weeks around rental
- Banyan Group OTA channel: Maximises visibility for international short-term guests
Disadvantages:
- Management-intensive: Requires professional management (30-40% fee)
- Occupancy variability: Off-season gaps require proactive management
- Wear and maintenance: Short-term rental creates more turnover and faster furnishing wear
Best for: Buyers who want maximum gross income and are comfortable with managed programme fees. Typical in Cassia, Garrya, Skypark Elara.
Long-Term Rental (Monthly / Annual)
Advantages:
- Lower management cost: 10-15% agent fee vs 30-40% for short-term managed
- Stable income: Consistent monthly rent regardless of season
- Less wear: Single long-stay tenant vs constant turnover
Disadvantages:
- Lower ADR: Long-term monthly rates for Laguna condos are approximately THB 30,000-80,000/month ($840-$2,240) depending on size, significantly below short-term equivalent
- No personal use flexibility: Unit is committed for the lease term
Best for: Buyers who value income stability over maximisation, or who live abroad and cannot manage short-term rental remotely. Common for Laguna Homes villa owners and Laguna Park 2 townhouse owners.
Yield Comparison: Short-Term vs Long-Term on a $430K Garrya 1BR
| Metric | Short-Term | Long-Term |
|---|---|---|
| Revenue input | Not published. Take nights sold and the achieved rate from twelve months of statements on a comparable unit | Not published as a series, but a signed lease in the building is a document you can be shown |
| Management cost | 30-35% of gross under the resort programme | Typically around 10% of rent for a long let |
| Ownership costs | Estate service charge plus the building’s juristic fee, both quoted per sqm per month | The same, unchanged by letting format |
| Net income | Computable once the revenue input above is a document rather than an assumption | As above |
| Net yield, historically | 6.6% | 3.5% |
| What decides it | Nights sold across the monsoon months | Whether a tenant exists for the unit at all, which below 35 sqm is the real question |
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Short-term rental delivers approximately 90% more net income on this scenario, but requires professional management, strong occupancy, and consistent brand channel distribution to achieve.
Management Options in Laguna Phuket
Option 1: Banyan Group / Laguna Managed Programme
For Banyan Group-branded projects (Cassia, Garrya, Skypark Elara), the managed rental programme provides:
- Banyan Group OTA distribution (Booking.com, Agoda, Expedia + brand direct)
- Revenue management: professional pricing optimisation
- Operations: check-in, housekeeping, maintenance
- Brand marketing: international presence
Fee: 30-40% of gross revenue
Best for: Investors who want completely passive income with professional management and maximum international booking volume.
Option 2: Specialist Phuket Villa / Condo Rental Agency
Independent agencies managing Laguna properties, some with specific expertise in Laguna area rentals. They list on all major OTAs plus their own booking channels.
Fee: 20-30% of gross revenue
Best for: Investors who want slightly lower management cost while maintaining professional management. Common for Laguna Park 2 villas and Laguna Homes.
Option 3: Self-Management / Direct Booking
Owner manages directly via Airbnb, direct booking website, and social media.
Fee: Platform fees only (Airbnb: ~3% host fee)
Best for: Owners who live in or near Phuket and can personally manage guest communication, check-in, and maintenance. Not practical for international absentee owners.
Seasonal Yield Dynamics
Phuket’s seasonality is pronounced and materially affects actual yield:
| Season | Months | ADR multiplier, historically | Occupancy, historically | What decides it |
|---|---|---|---|---|
| Peak high season | Dec-Jan | 1.6-2.2x base | 85-95% | The Christmas and New Year fortnight, at the year’s highest asking rates |
| High season | Nov, Feb-Apr | 1.3-1.6x base | 70-85% | Dry weather on the west coast; European and Australian winter travel |
| Shoulder season | May, Oct | 1.0-1.2x base | 50-65% | The turn of the monsoon, either side |
| Low season | Jun-Sep | 0.7-0.9x base | 40-55% | Southwest monsoon; the tenant is domestic, regional or long-stay, or there is none |
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
You can also measure the seasonality of a specific building yourself in five minutes, by pricing the same unit on the same platform for a night in January and a night in August. Filling the monsoon months with long-stay guests, corporate relocatees or remote workers is the operational answer, and the question to put to a manager is what they actually did last September.
MORE Group field notes: what we verify on Laguna yield claims
| Check | Why it matters in Laguna |
|---|---|
| Operator licence | Hotel-licensed pools (Wyndham, Banyan, Dusit) support higher ADR than unlicensed condo pools |
| Programme opt-in | Managed rental is optional on some phases, self-managed units often underperform on occupancy |
| Unit mix | Cassia 1-beds and Garrya 2-beds are not comparable; use same bedroom count comps |
| Lakelands pipeline | New supply through 2030 can cap ADR growth, stress-test at flat ADR |
In our own buyer calls the most common gap is brokers quoting gross peak-season ADR without subtracting programme fees. A December week at a peak rate does not annualise to anything like the same figure once the monsoon months and the operator’s 35% are in the arithmetic, and the annualised percentage such a quote implies is not a measurement of anything.
Insider tip: request the last 12 months’ owner statement (anonymised) from the juristic office or operator before reserving, not a marketing one-pager. If the seller cannot provide it, treat headline yield as indicative only.
Red flags before you trust a Laguna yield brochure
| Red flag | What to do instead |
|---|---|
| Yield quoted on furnished “show unit” only | Demand comps from the same floor plan in the same phase |
| Peak-week ADR screenshot | Ask for shoulder + low-season averages |
| “Guaranteed return” marketing | Treat as financing perk, not underwriting base; see Phuket rental yield guide |
| No programme fee in the model | Add 30-40% managed fee line before comparing projects |
| Resale promised at launch premium | Model exit on net yield + liquidity, not brochure IRR |
| CAM quoted “from” without ceiling | Ask the juristic office for last two years’ CAM invoices |
Laguna is not a single market, Cassia, Laguna Park, Garrya and Lakelands carry different tenant mixes, fee stacks and completion risk. A buyer comparing two Laguna brochures should never merge them into one average; run each unit as its own P&L.
Who should read this page vs the pillar guide? Use this analysis if you are already narrowed to Bang Tao / Laguna and need project-level ADR, programme fees and seasonality. Use the Phuket rental yield guide if you are still choosing between Patong, Kata, Kamala and Rawai, or if you want transfer-day and legal context before modelling income.
For a shortlist built on net yield (not brochure gross), see verified Laguna and Banyan projects or request a free shortlist, MORE Group runs buyer-side with 0% commission, Phuket-based lawyers on hand, and can align operator statements with your reservation timeline.
Pros and Cons
What works well:
- Laguna Phuket brand recognition drives consistent international demand
- Multiple management programme options from fully managed to self-managed
- A single estate operator, so the management agreement is largely fixed rather than negotiated per unit
- Short-term rental significantly outperforms long-term on absolute income basis
- Estate amenities (golf, spa, beach) support year-round demand beyond pure sun-and-sea tourism
What to consider:
- 30-40% management fees create a significant gap between gross and net yield
- Net yields have historically averaged about 4.8% across project types, well below the 5.5-8.5% gross
- Low-season gaps (June-September) require proactive management to maintain annual occupancy
- New Lakelands supply (up to 5,000 units through 2030) may moderate future ADR growth
- Off-plan projects (Garrya, Aster) have no track record yet, yield projections are estimates
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
How Laguna’s Ecosystem Supports Year-Round Rental Demand
This infrastructure is the argument for the estate, and it is mainly a structural one: golf and sports events, long-stay wellness visitors, and families anchored by the international school (UWC Thailand is 12 km from the Laguna estate) give the calendar reasons to fill outside the November-to-April peak. Historically, professionally managed Laguna-zone units have run at 62-72% annual occupancy against 50-62% for comparable non-Laguna Bang Tao stock (MORE Group benchmark based on the rental history of properties owned by our clients, note under the table):
| Months | Laguna-zone occupancy, historically | Non-Laguna west-coast occupancy, historically |
|---|---|---|
| November-April (peak) | 78-85% | 70-80% |
| May-June (shoulder) | 60-68% | 48-56% |
| July-August (school holiday) | 70-76% | 58-68% |
| September-October (low) | 52-58% | 38-44% |
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
For a yield calculation this matters more than the nightly rate. Occupancy multiplies across 365 nights, so a difference of a few points between two buildings moves gross revenue by more than a headline rate difference usually does. That part is arithmetic and it holds. For a specific building, bring the occupancy from a statement and the arithmetic will do the rest.
Entry Prices in Laguna Phuket 2026: What You Pay for the Premium
Laguna properties trade at a premium over comparable non-branded west-coast stock, and unlike a yield that premium is measurable: it is the difference between two current price lists, per square metre, for units of the same size. Ask for both and calculate it for the specific pair you are choosing between.
Active developer list prices within the Laguna Phuket estate, as tracked on current releases:
| Project | Unit type | Developer list price (indicative) | Gross yield stated by the developer |
|---|---|---|---|
| Angsana Villas Phase 4 | 2BR villa | $380,000-$520,000 | 6-7% |
| Cassia Phuket | Studio | $130,000-$165,000 | 7-8% |
| Laguna Park 2 | 3BR townhouse | $380,000-$450,000 | 5-6.5% |
| Banyan Tree Residences | 1BR | $280,000-$380,000 | 5.5-7% |
| Skypark Aurora Laguna | 1BR | $136,500-$190,000 | 8-10% |
According to the developer, checked 16 September 2026.
Off-estate Bang Tao comparables, for context:
| Project type | 1BR range | Gross yield stated by developers |
|---|---|---|
| Non-branded off-estate | $110,000-$165,000 | 7-9% |
| Branded off-estate (Wyndham, BWP) | $130,000-$200,000 | 7-10% |
According to the developer, checked 16 September 2026.
The yield columns in both tables are the developers’ own projections, not the MORE Group benchmark; compare them with the historical figures above.
The Laguna premium is approximately $30,000-$50,000 per 1-bedroom unit on average, relative to comparable-spec non-Laguna stock. Whether that premium is worth paying is exactly the question an occupancy assumption decides, and it is the assumption nobody can supply you from published data. Ask the estate operator for twelve months of statements on a comparable unit inside Laguna, and ask an independent manager for the same on a comparable unit outside it. Those two documents answer it. The arithmetic behind that comparison is worth stating even though the inputs are yours to supply: the Laguna premium is paid on the purchase and the higher fee is paid every year, so both are certain, while the extra bookings that are meant to cover them are not. The lower the occupancy either building actually achieves, the more the cheaper cost base wins. That is why the question is settled by two sets of statements and not by a percentage.
For most foreign investors buying remotely, the Laguna premium is worth paying if (and only if) you prioritise predictability over maximum percentage yield. Laguna buildings with established branded programs provide the most consistent cash flow curve because of the ecosystem-driven low-season demand floor. Investors who can actively monitor and switch management companies, or who plan frequent personal-use visits and want maximum calendar flexibility without operator-imposed blackout restrictions, may find non-Laguna Bang Tao stock at a better net yield per dollar invested.
Frequently Asked Questions
Historically, Laguna Phuket properties have netted about 4.8% on average across project types after management fees and ownership costs, from gross yields of 5.5-8.5%; Cassia has netted 4-5.5% at around $160K. MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income. The gap between gross and net is quotable in advance: the managed rental programme fee at 30 to 35% of gross revenue, plus the estate service charge, the building's juristic fee, land and building tax, insurance and maintenance. Get those from the contract, and the income from twelve months of statements on a comparable unit in the same scheme.
Short-term (nightly/weekly) rental generates approximately 80-100% more absolute net income than long-term (monthly/annual) rental for the same Laguna property, but requires professional management at 30-40% of gross revenue. Long-term rental offers income stability, lower management cost (10-15%), and less operational complexity, but at significantly lower absolute income. Most yield-focused Laguna investors use short-term rental via Banyan Group managed programmes or specialist agencies.
Historically, Laguna's net yield average of about 4.8% has been broadly comparable to other well-managed resort areas such as Kata, Kamala and Patong, while Laguna units have achieved 20-40% higher nightly rates than non-branded Bang Tao alternatives of equivalent specification, so the income in money terms has been higher. MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income. What can also be compared is price, and there the corridor is expensive rather than cheap: the Bang Tao metre runs 161,000 THB against an island apartment median of 6,750,000. Ask the operator for twelve months of owner statements on a comparable unit; that is the only document in this market that answers the question.
Phuket's peak rental season runs November-April, driven by European and Australian winter escape demand. Peak season concentrates the year's revenue into December and January at the highest rates of the year, and the June to September monsoon is when a unit either finds a different tenant or sits empty. Historically, Laguna properties have achieved 1.6-2.2 times the base nightly rate at 85-95% occupancy in December and January, and 70-90% of base at 40-55% occupancy from June to September. Seasonality has to sit in any calculation you make, and you can measure it yourself for a specific building without waiting for anyone to publish it: price the same unit on the same platform for a night in late December and a night in August, and the ratio between the two asking rates is that building's seasonality. MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
The comparison this page used to make cannot be made from any published source, and the claim that the brand advantage outweighs the fee difference has been withdrawn along with the revenue figures behind it. What is knowable is the fee: the resort programme retains 30 to 35% of gross, an independent specialist typically 18 to 25%, and both are in writing before you sign. The difference in gross revenue that would have to justify the higher fee is not published for Phuket, so ask each manager the same question, for twelve months of statements on a comparable unit in the same scheme, and compare the two documents rather than the two pitches. A manager who has genuinely out-earned the alternative will be glad to show you.
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About MORE Group:
MORE Group is a Phuket-based real estate advisory covering all Laguna Phuket projects, Cassia, Skypark Elara, Laguna Aster, Garrya, Angsana Oceanview, Laguna Beachside, and Laguna Homes. We provide honest net yield analysis before purchase, not developer brochure figures. We charge 0% buyer commission on all Laguna transactions. Since 2016 we have guided 500+ property transactions. MORE Group is a property advisory firm in Phuket, Thailand, not a hotel or spa brand. Contact: info@moregroup.estate · +66 65 119 5327 · moregroup.estate.
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Ask on WhatsAppOlga
Head of Rentals, MORE Group
Runs the rental side at MORE Group: occupancy and rate data from managed Phuket units, management-company selection, and what an owner actually nets after costs.
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