MORE Group Investment Score: Our Property Rating Methodology

Not all Phuket properties are equal. With over 300 active projects on the island, buyers need a reliable way to compare options beyond marketing brochures.

The MORE Group Investment Score is our proprietary framework for evaluating property projects. It condenses years of market experience into a single, comparable metric — a score from 1 to 10.

The Five Criteria

Every project is evaluated on five dimensions. Each receives a score from 1 (weakest) to 10 (strongest). The overall MORE Group Investment Score is the weighted average.

1. Location & Beach Access (Weight: 25%)

What we evaluate:

• Distance to nearest beach (walking vs driving)
• Quality and reputation of the beach
• Proximity to restaurants, shops, medical facilities
• Airport access time
• Neighbourhood safety and infrastructure

Score guide: 10 = beachfront in prime area (Bang Tao, Surin). 5 = 10-minute drive to beach. 1 = remote location with limited infrastructure.

2. Developer Track Record (Weight: 20%)

What we evaluate:

• Number of completed projects in Phuket
• On-time delivery history
• Construction quality of previous projects
• After-sales service and management reputation
• Financial stability and transparency

Score guide: 10 = established developer with 10+ completed Phuket projects and spotless delivery record. 5 = newer developer with 2–3 projects and mixed reviews. 1 = first-time developer with no completed projects.

3. Rental Yield Potential (Weight: 25%)

What we evaluate:

• Projected gross rental yield based on area comparables
• Rental management availability and quality
• Seasonal occupancy patterns
• Competition from nearby projects
• Unit type suitability for rental market (1-bed vs studio vs villa)

Score guide: 10 = proven 8%+ gross yield with established rental manager. 5 = projected 5–6% yield with reasonable assumptions. 1 = unrealistic yield projections or no rental infrastructure.

4. Exit Liquidity & Resale (Weight: 15%)

What we evaluate:

• Historical resale volume in the area
• Foreign buyer demand for the location
• Price appreciation trends over 3–5 years
• Ease of title transfer
• Competing resale inventory

Score guide: 10 = strong resale market with multiple recent transactions above purchase price. 5 = limited resale data but growing area. 1 = no resale transactions recorded, untested market.

5. Value for Money (Weight: 15%)

What we evaluate:

• Price per square metre vs area average
• Included amenities and finishing quality
• Payment plan terms (interest-free instalments, deposit size)
• What you get compared to similarly priced alternatives
• Hidden costs (transfer fees, common area, sinking fund)

Score guide: 10 = exceptional value — below-market pricing with above-average quality. 5 = fair pricing for what’s offered. 1 = significantly overpriced relative to comparable projects.

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How the Overall Score Works

The overall MORE Group Investment Score is calculated as:

Score = (Location × 0.25) + (Developer × 0.20) + (Yield × 0.25) + (Liquidity × 0.15) + (Value × 0.15)

Score Range	Rating	What It Means
8.0 – 10.0	Excellent	Top-tier project — strong across all criteria
6.5 – 7.9	Good	Solid investment with minor trade-offs
5.0 – 6.4	Average	Acceptable but requires careful due diligence
3.0 – 4.9	Below Average	Significant risks or weaknesses identified
1.0 – 2.9	Not Recommended	Major concerns — we would not recommend this project

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What the Score Is NOT

• It is not financial advice. We are a real estate advisory firm, not a licensed financial advisor. All investment carries risk.
• It is not a guarantee of returns. Past performance and our analysis do not predict future outcomes.
• It is not paid placement. Developers cannot pay for a higher score. Our ratings are editorial and independent.
• It does not account for personal preferences. A quiet village may score lower on location but be exactly what a buyer wants.

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How We Collect Data

Our scoring is based on:

1. On-the-ground inspection — our Phuket-based team visits projects, checks construction quality, and photographs progress
2. Market data analysis — we analyse pricing, rental rates, and occupancy across 300+ projects using data from lotsof.properties and local agencies
3. Developer interviews — we speak directly with developers about track record, financial health, and after-sales commitments
4. Buyer feedback — we incorporate real experiences from 500+ buyers we’ve assisted over 8 years in the Phuket market
5. Comparable market analysis — every score is benchmarked against similar projects in the same area and price range

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Score Examples by Area

To illustrate how the scoring works in practice, here are typical score ranges by area:

Area	Typical Location Score	Typical Yield Score	Overall Range
Bang Tao / Laguna	8–9	7–8	7.0–8.5
Surin	8–9	6–7	6.5–8.0
Cherng Talay	6–7	7–8	6.5–7.5
Kamala	7–8	6–7	6.0–7.5
Kata / Karon	7–8	7–8	6.5–8.0
Patong	6–7	8–9	6.5–7.5
Rawai / Nai Harn	6–7	5–7	5.5–7.0
Phuket Town	4–5	5–6	4.5–6.0
Mai Khao	5–6	5–7	5.0–6.5

These are ranges — individual projects within each area can score higher or lower depending on developer quality, pricing, and specific location.

How to Use the Score

1. Start with your minimum threshold. Most serious investors look at projects scoring 6.5+.
2. Compare within your price range. A $100K project scoring 7.5 may be a better investment than a $300K project scoring 7.0 — capital efficiency matters.
3. Weight criteria to your goals. If rental yield is your priority, look at the Yield sub-score more than Location. If lifestyle is primary, reverse that.
4. Always do your own due diligence. Our score is a starting point, not a final decision. Hire a local lawyer, visit the project, and verify claims independently.

Frequently Asked Questions

Is the MORE Group Investment Score free? +

Yes. We share Investment Scores as part of our free consultation service. Our revenue comes from developer commissions (0% buyer commission), so our analysis is provided at no cost to buyers.

How often are scores updated? +

We review and update scores quarterly, or whenever a significant change occurs (new construction phase completed, developer financial issues, major price change). Scores reflect our latest assessment.

Can a developer pay for a higher score? +

No. Our scoring is editorially independent. We earn commission from developers when a sale completes, but this does not influence our analysis. We regularly recommend against projects from developers who pay us commission.

Do you score every project in Phuket? +

We score projects that meet our minimum criteria: legal title verified, developer with at least one completed project, and market-rate pricing. We do not score projects that fail basic due diligence.

How does the MORE Group Investment Score compare to other rating systems? +

Most property platforms show only developer marketing materials. Our score is based on independent analysis including site visits, rental data verification, and developer track record checks. We are the only Phuket-focused agency publishing a transparent, criteria-based scoring system.