Quick answer: foreign demand was still active going into low season, and the west-coast corridors were still the deepest part of the market. What this update does not give you is a year-on-year percentage. Thailand publishes no transaction index for Phuket, and MORE Group’s records are current asking prices rather than a time series, so any “+15-20% YoY” quoted anywhere on this island is an estimate rather than a measurement. Below is what the price lists themselves said in April 2026.
What the price lists showed in April 2026
Across MORE Group’s project records the island held 14,322 priced units in 297 developments, and the apartment market divided by budget like this.
| Budget band, THB | Share of the priced apartment stock | Median rate, THB/sqm |
|---|---|---|
| below 5 million | 27% (3,221 units) | 121,500 |
| 5 to 10 million | 50% (6,026 units) | 153,669 |
| 10 to 20 million | 17% (2,038 units) | 175,000 |
| above 20 million | 6% (769 units) | 219,547 and higher |
Half the priced apartment stock on the island sat between 5 and 10 million THB. That single band is the Phuket market in practice, and anything written about “the Phuket market” that does not describe it is describing a corner of it.
By area, the rate per square metre ran as follows in the ten areas with at least a hundred priced apartments: Patong 234,004 THB, Choeng Thale 158,000, Karon 157,000, Kamala 156,140, Sakhu 143,148, Rawai 140,208, Wichit 112,522, Kathu 107,774, Chalong 98,550 and Si Sunthon 92,515.
Two things in that spread are worth an owner’s attention. Patong’s metre was two and a half times Si Sunthon’s, inside one island, on stock in the same records. And Choeng Thale alone held 6,291 of the priced apartments, more than Karon, Rawai, Kamala and Sakhu together, which is where the corridor’s resale liquidity actually comes from.
Who Is Buying
Foreign demand stayed broad-based through the quarter. On MORE Group’s own enquiry mix the English-speaking markets, the United States, Canada and the United Kingdom, led, followed by France and Germany. What draws them is consistent and does not depend on a forecast: a foreign buyer can hold a condominium unit freehold in their own name under the Condominium Act B.E. 2522 (1979), inside the 49% of each building’s floor area reserved for non-Thai owners, which is a clearer title position than most of the region offers. The exchange rate moves and should not be treated as part of the case for buying.
Where the enquiries concentrated, in baht rather than in converted bands:
- 4,000,000 to 8,000,000 THB, investor-focused stock in managed rental programmes, which is also the deepest band on the price lists
- 10,000,000 THB and above, lifestyle buyers weighting location, aspect and finish over the yield model
Sales Velocity: Selected Projects
Demand was not confined to the Bang Tao and Kamala corridor. Aura Condominium in Rawai, a 180-unit scheme priced from 3,032,320 to 11,672,505 THB and due for completion in Q4 2027, was among the schemes drawing steady interest through the quarter at a price point well below the west-coast corridors. Rawai’s apartment stock as a whole ran to 1,568 priced units at a median 140,208 THB per square metre, against Choeng Thale’s 158,000.
Sell-through rates by project are reported by developers and are not independently audited, so this page does not quote them. Where a scheme’s absorption matters to your decision, ask for the unsold unit list by number rather than for a percentage.
On yields, what can and cannot be said
Managed rental programmes were still the standard route for an owner living abroad, and they remain the practical answer for anyone who will not be on the island. What no market update can honestly report is the return they produced. Achieved rates and occupancy are held by the operators, are not published, and vary more between two units in one building than between two corridors.
So the figure to ask for is not a percentage but a document: twelve months of owner statements for a comparable unit in the same building, broken out by month. Take out the operator’s share, common area maintenance on your own floor area, the reserve contribution, utilities across the empty months, furnishing replacement and Thai tax, and divide what remains by the price plus the cost of buying. A programme that cannot produce those statements is quoting a projection.
What to Expect Through 2026-2027
Developers commonly raise asking prices on remaining inventory as construction milestones are reached, which is a pricing policy rather than a market movement, and it says nothing about what a completed unit will resell for. Any figure offered for appreciation between reservation and handover is a forecast, and it should be labelled as one by whoever hands it to you.
The variable that can be watched is supply. Ask how many comparable units complete within a kilometre of the building you are considering over the next two years: that is the competition your unit will face on both the letting and the resale side, and it is a question with a checkable answer.
Market signal table
| Signal | What it means for buyers |
|---|---|
| Patong at 234,004 THB/sqm against Si Sunthon at 92,515 | The area, not the island, sets the rate; a budget goes two and a half times further inland |
| Choeng Thale holding 6,291 priced apartments | The deepest resale market in the corridor, and the most competition for a tenant |
| 3,221 priced apartments under 5,000,000 THB | An entry tier exists, and it is almost entirely inland or east-coast |
| Yields quoted rather than evidenced | Ask for statements; a percentage without a month-by-month occupancy behind it is marketing |
Risk checklist for Q2 buyers
| Risk | What to verify |
|---|---|
| Paying after the price jump | Compare current price against 2025 launch comps and resale stock |
| Brochure yield | Model net income after management, OTA, cleaning and vacancy |
| Low-season demand | Do not underwrite only from high-season occupancy |
| New supply | Check how many similar units deliver in 2026-2027 |
Buyer scenarios: where value remains
Yield buyer: managed units, and only where the operator produces real owner statements rather than projected occupancy. Run the net model on the price you are actually being asked for today, not on the launch price somebody quotes you from last year.
Lifestyle buyer: Bang Tao and Kamala can still justify premiums when walkability, beach access and personal use matter. Do not overpay for a weak building just because the district is hot.
Value buyer: look beyond the headline zones, but only where access, management and resale demand are still credible. A cheaper unit with a thin exit pool is not value.
For a deeper check, compare Phuket property prices 2026, Phuket rental yield and current project inventory.
MORE Group is a Phuket-based real estate agency. We work exclusively on a 0% buyer commission model. Contact us to receive a curated selection of off-plan projects available in April 2026.
MORE Group Editorial
Phuket Real Estate Experts
The MORE Group team has helped 500+ European and American buyers purchase property in Thailand. We provide legal support, 0% commission, and on-the-ground expertise with 8 years in the Phuket market.
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