Understanding the Gap: Gross Yield vs Net Yield
Gross yield = Annual rental revenue ÷ Purchase price × 100
Net yield = (Annual rental revenue − All costs) ÷ Purchase price × 100
The difference between gross and net in Phuket is typically 3-5 percentage points, depending on the cost structure. A property marketed as “10% yield” is almost always citing gross, net may be 6-7% in the best case.
What Costs Reduce Your Net Yield?
| Cost Category | Annual Impact | Notes |
|---|---|---|
| Management fee (rental pool 30%) | Largest deduction | On $20,000 gross: costs $6,000 |
| Annual service charge (sinking fund, common area) | $500-$1,500 | Varies by project |
| Utilities (if owner-paid) | $300-$800 | Often tenants pay in long-term |
| Insurance | $200-$500 | Depends on coverage level |
| Maintenance and minor repairs | $300-$800 | Higher in older units |
| Thai personal income tax on rental | 5-15% of net | Depends on deductions and treaty |
| Furniture replacement (amortised) | $500-$1,500/year | Typical over 5-year life |
| Total estimated annual costs | $2,800-$6,600 | Excluding management fee |
Scenario Table: Income Potential by Area and Unit Type
Bang Tao / Laguna: Short-Term Rental Pool
| Unit Type | Purchase Price | Avg Nightly Rate | Annual Occupancy | Gross Revenue | Mgmt (30%) | Net Operating | Net Yield |
|---|---|---|---|---|---|---|---|
| Studio (28-32 sqm) | $90,000 | $90 | 70% | $22,995 | $6,899 | $14,396 | 16.0%* |
| 1BR (38-50 sqm) | $130,000 | $130 | 72% | $34,164 | $10,249 | $20,695 | 15.9%* |
| 1BR sea view | $160,000 | $160 | 74% | $43,216 | $12,965 | $25,791 | 16.1%* |
| 2BR pool access | $220,000 | $210 | 68% | $52,164 | $15,649 | $30,855 | 14.0%* |
*Before service charges, maintenance, taxes, and insurance (deduct $3,000-$5,000 for a realistic net).
Realistic net yield after all costs: 8-10% for well-located Bang Tao units.
Kamala Beach: Short-Term Rental Pool
| Unit Type | Purchase Price | Avg Nightly Rate | Annual Occupancy | Gross Revenue | Mgmt (30%) | Net Yield (after all costs) |
|---|---|---|---|---|---|---|
| Studio | $85,000 | $85 | 68% | $21,097 | $6,329 | 7.5-8.5% |
| 1BR standard | $115,000 | $115 | 70% | $29,393 | $8,818 | 7.8-8.8% |
| 1BR sea view | $145,000 | $145 | 72% | $38,106 | $11,432 | 8.0-9.0% |
Rawai / Nai Harn: Mixed Short + Long-Term
| Unit Type | Purchase Price | Income Type | Monthly Income | Annual Net | Net Yield |
|---|---|---|---|---|---|
| Studio | $75,000 | Long-term | 20,000 THB ($555) | $5,940 | 7.9% |
| 1BR standard | $100,000 | Long-term | 28,000 THB ($778) | $8,334 | 8.3% |
| 1BR quality | $120,000 | Mixed (seasonal) | Variable | $8,400-$10,200 | 7.0-8.5% |
| 2BR | $165,000 | Long-term | 38,000 THB ($1,056) | $11,472 | 6.9% |
Karon / Kata: Short-Term Mid-Range
| Unit Type | Purchase Price | Avg Nightly Rate | Annual Occupancy | Gross Revenue | Net Yield (after all costs) |
|---|---|---|---|---|---|
| Studio | $75,000 | $75 | 65% | $17,794 | 6.5-7.5% |
| 1BR | $100,000 | $100 | 67% | $24,455 | 7.0-8.0% |
| 1BR pool access | $125,000 | $125 | 70% | $31,938 | 7.5-8.5% |
Honest Low-Performing Scenario
Scenario: 1BR in Patong, mediocre management, no OTA strategy
- Purchase price: $110,000
- Average nightly rate: $75 (oversupply pressure)
- Annual occupancy: 52% (poor low-season strategy)
- Gross revenue: $14,235/year
- Management fee (30%): $4,271
- Service charges and costs: $2,500
- Net income: $7,464/year
- Net yield: 6.8%
This is not a disaster, but it’s materially below the 8-10% a well-located, well-managed alternative would deliver. The gap is created by location (oversupply), management quality (no low-season strategy), and unit positioning (no sea view, no pool access premium).
At 40% occupancy in low season with no strategy adjustment:
- Annual occupancy: 46% blended
- Gross revenue: $12,593
- After management and costs: $6,215
- Net yield: 5.7%
This is the realistic floor for a poorly positioned Patong investment. It still beats a savings account but is far below what the “10% yield” marketing promises.
Long-Term Rental Income: Realistic Numbers
| Area | Unit Type | Monthly Rent (THB) | Monthly Rent (USD) | Annual Net Yield (approx.) |
|---|---|---|---|---|
| Bang Tao / Laguna | 1BR | 35,000-45,000 | $970-$1,250 | 6.5-7.5% |
| Kamala | 1BR | 28,000-38,000 | $778-$1,056 | 6.0-7.0% |
| Rawai / Nai Harn | 1BR | 22,000-32,000 | $611-$889 | 6.5-8.0% |
| Karon / Kata | 1BR | 20,000-28,000 | $556-$778 | 5.5-7.0% |
| Chalong / Phuket Town | 1BR | 18,000-25,000 | $500-$694 | 5.5-7.5% |
Long-term yields assume 10-15% management fee vs. 30% for short-term pool.
How Capital Growth Changes the Total Return Picture
Total return example:
- Property purchased at $150,000
- Net rental yield: 7.5% = $11,250/year
- Capital appreciation at 5%/year: $7,500/year (on original cost basis)
- Combined annualised total return: ~12.5%
This is why Phuket attracts investors who would accept a lower pure rental yield if they believe in the capital growth story. Areas in active development (Bang Tao northern extension, Layan, new Kamala developments) tend to show stronger capital appreciation potential alongside solid rental income.
What Actually Separates High Performers from Average Performers
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Location within the location: Proximity to the beach, pool access, and sea view within a zone like Bang Tao beats a generic district label. Premium positioning adds 20-30% to nightly rates with minimal impact on occupancy.
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Management company track record: The single biggest operator-controlled variable. A professional company with strong OTA relationships, dynamic pricing, and active low-season strategy consistently outperforms passive management.
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Unit configuration: Studios and 1BR consistently outperform 2BR and 3BR on yield percentage. Acquisition cost scales faster than nightly rates as units get larger.
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Hotel licensing: Units in licensed projects can legally rent short-term on OTAs. Units without licensing cannot access this market legally.
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Furnishing standard: Professional photography and contemporary furnishing drives 20-30% better conversion on OTA platforms.
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Owner engagement: Investors who actively monitor monthly statements, understand occupancy patterns, and engage with management companies achieve better outcomes than entirely passive investors.
Red flags before you trust a yield brochure
| Red flag | What to verify |
|---|---|
| Gross yield headline only | Ask for net schedule after 30% management, CAM, and sinking fund |
| Peak-season occupancy quoted | Demand blended annual nights, low season often runs 40-55% |
| No hotel licence | Short-stay OTA income may be illegal without licensed pool |
| Developer guarantee without escrow | Read guarantee term, clawback, and who pays if occupancy misses |
| Unit without view premium priced like sea view | Compare ADR comps on Booking.com for same building |
Insider tip: Request 12 months of operator statements from a comparable unit in the same building before you model income. If the seller cannot produce them, treat marketing yield as aspirational until you verify.
How MORE Group models net yield on buyer calls
| Scenario | Occupancy assumption | Management fee | Typical net band |
|---|---|---|---|
| Base | 65-70% blended nights | 30% rental pool | 6.5-8.5% |
| Stress | 50-55% blended nights | 30% + higher repairs | 4.5-6.0% |
| Upside | 72-75% with dynamic pricing | 25-28% negotiated | 8.0-10.0% |
Stress testing matters because Phuket’s income curve is seasonal. A unit that clears 9% net in November-March can sit closer to 5% net on a full calendar if low-season strategy is weak.
Buyer scenarios: who should optimise for income vs appreciation
Hybrid lifestyle investor: Blocks 6-10 owner weeks in peak season, runs long-term lease in low season via can I rent out my Phuket condo rules, net yield drops but lifestyle value rises.
Capital-growth buyer: Accepts 5-6% net in a northern extension zone, betting on infrastructure and resale liquidity from best areas to invest in Phuket 2026.
Exit planner: Models resale after 5 years with documented income history; see best exit strategy for Phuket condos.
Quick checklist before you wire a deposit
If two or more items are missing, pause, income projections are not yet underwriting-grade.
Frequently Asked Questions
Realistic net yields, after management fees, service charges, vacancy, maintenance, and taxes, range from 5-10% depending on area and unit type. Bang Tao and Laguna units with professional management achieve 8-10% net. Rawai/Nai Harn averages 6-8%. Karon/Kata runs 6-8%. Poorly located or poorly managed units in oversupplied areas can yield as low as 4-5% net.
Gross yield is annual rental revenue divided by purchase price, it ignores all costs. Net yield deducts management fees (30% for rental pools), service charges, maintenance, vacancy periods, and taxes. In Phuket, the gap between gross and net is typically 3-5 percentage points. A project marketed as '10% yield' commonly delivers 6-7% net in real terms.
Studios and 1BR condos consistently generate higher yield percentages than 2BR or 3BR units. Nightly rental rates don't scale linearly with bedroom count, but purchase prices do. A studio at $80,000 achieving $90/night at 70% occupancy produces a higher yield percentage than a 2BR at $200,000 achieving $160/night at the same occupancy. Pool access and sea views add meaningful nightly rate premiums regardless of unit type.
A 30% rental pool management fee is the standard in Phuket condo developments. On $20,000 gross annual revenue, this is $6,000, a substantial deduction. Individual management arrangements (for long-term lets or self-managed short-term) typically cost 10-20% of revenue. Long-term rental yields appear higher partly because management costs are lower, though gross revenue per unit is also lower.
Short-term rental typically generates higher gross revenue ($80-$250/night vs. $556-$1,250/month for long-term) but with higher management costs (30% vs. 10-15%) and seasonal vacancy risk. Net yields are often comparable: 7-10% for well-managed short-term in top locations, 6-8% for long-term in strong residential areas. The right choice depends on your risk tolerance, management involvement, and property location.
Historically, yes. Phuket's secondary property market has appreciated 5-6% annually over the past 20 years. Off-plan purchases in active development areas have seen 35-50% value increases during construction. Combined with rental yields of 7-10% net, this creates total returns of 12-15% in strong cases, though capital growth is not guaranteed and varies significantly by location and project quality.
Read Also:
Maksim Shchegolev
Founder, MORE Group
Founder of MORE Group. Four years in investment banking before moving to Phuket, where he has worked in the local property market since 2018. Oversees developer relationships and every engagement above $300K.
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