Kamala Property Investment 2026: from 4.25M THB

Kamala Property Investment 2026: Why Foreign Buyers Are Taking Notice

As of October 2026, Kamala holds 699 priced apartments on MORE Group’s price list at a 156,200 THB per square metre median, with the cheapest unit at 4,248,640 THB, and new supply is tight. Well-managed Kamala condos have historically earned gross rental yields of 7-9% in 2024-2025, with high-season occupancy commonly between 75% and 90%.

MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.

The supply on our price list supports the page’s case on its own: 699 priced apartments across seven schemes, one of them finished, at a metre rate that runs from 99,551 THB at the floor (about $3,044) to 156,200 at the median and 217,690 at the ninetieth percentile, so the “from $2,500/sqm” the old description carried sat below anything on the list. The cheapest priced unit is 4,248,640 THB ($129,928), a 31 sqm unit at The Element Condo. New supply is severely limited, only a handful of significant developments have launched in Kamala in the past five years compared to dozens in Bang Tao or Rawai. Prices for mid-range condos range from approximately $2,500 to $4,000 per sqm, with premium waterfront and resort-affiliated units going higher. And as of March 25, 2026, the area now has its most ambitious new launch in years: The Title Vivana, which carries no priced units on our list, so no entry figure for it appears on this page.

This article is an area analysis, not a project brochure. We examine what Kamala actually is, how it compares to Phuket’s other major investment districts, what the numbers look like, and who should realistically be buying here.

What Kind of Place Is Kamala?

The beach itself is a mid-length stretch of calm water, flanked by low-rise development on the hillside to the north and the Kamala Beach strip to the south. The area sees a mix of long-stay European tourists, resident expats (predominantly British, German, Scandinavian, and French), and wealthy Thai families who use the area for weekend retreats. Nightlife is essentially absent, Kamala’s social scene runs through its restaurants, beach clubs, and private gatherings rather than bars and clubs.

Café Del Mar, Phuket’s most prominent beach club, sits within the Kamala Beach resort zone and draws a HNW crowd from across the island and internationally. Its presence elevates the aspirational positioning of the entire area in ways that a restaurant or hotel alone cannot. Nearby, InterContinental Phuket and MontAzure bring five-star infrastructure, and the spending patterns that accompany it, into the neighbourhood catchment.

This combination, quiet daily rhythm, high-end leisure infrastructure, limited tourist-noise, makes Kamala the prototypical lifestyle investment area for buyers who are not purely chasing yield numbers.

Kamala vs. Bang Tao: The Comparison That Matters Most

Bang Tao advantages over Kamala:

Larger and more established secondary sales market, more liquidity when you want to exit
More short-term rental inventory = more management companies with proven track records
Boat Avenue and Porto de Phuket provide strong retail and F&B infrastructure
Larger expat community and established international school zone

Kamala advantages over Bang Tao:

Less saturated with investment condos, fewer units competing for the same rental pool
Quieter, more residential feel, better suited to buyers seeking lifestyle over volume
Café Del Mar and the MontAzure strip attract a higher-spending, longer-staying guest
Less Airbnb oversupply in the lower price bracket
Prices have not risen as sharply as Bang Tao’s top tier, more value relative to quality

The honest version: If your primary goal is maximum resale liquidity and you want to exit in 3-5 years with the widest possible buyer pool, Bang Tao is the safer choice. If you are buying for lifestyle with investment as a secondary consideration, or if you want to be in a market that has not yet priced in its full premium, Kamala is the more interesting case.

For a full area comparison, see our Bang Tao property guide.

Kamala’s supply, scheme by scheme

The scarcity argument is the whole case for Kamala, so it is worth setting out exactly what the scarcity consists of. On MORE Group’s price list the area holds 699 priced apartments across seven schemes, CityGate De Phuket, Citygate, MGallery Residences at MontAzure, Platinum Bay, The Element Condo, The Residences at InterContinental Phuket Resort, and The Title Coralina Kamala, and one of the seven is finished. Against Bang Tao’s 4,589 units across 48 schemes, that is a market a seventh the size, which is what “tight supply” means in numbers.

The metre inside that supply is not one figure. Excluding the InterContinental residences, the other 669 units run at a 155,000 THB per square metre median; the InterContinental alone runs at 253,731, the dearest scheme metre in the area by a wide margin and above Patong’s area median. So “Kamala pricing” spans a branded tier and an unbranded one, and a buyer comparing Kamala to Bang Tao on the metre should compare like with like: unbranded Kamala at 155,000 sits 6,000 THB per square metre below Bang Tao’s 161,000, not above it.

Two further facts from the list bear on the case. The one-bedroom median here is 7,074,432 THB at a 46 square metre median size, larger than Bang Tao’s 39 and above the roughly 35 sqm line at which a twelve-month tenancy is available, so Kamala’s stock keeps both letting channels open more often than the corridor to its north. And the villa market behind the beach is 41 priced houses in two unbuilt schemes from 33,116,000 THB, at 105,997 per square metre against an island villa metre of 80,541, the premium tier of the island’s villa market, not its middle.

Kamala Phuket property investment snapshot (2026): Kamala sits on Phuket’s west coast, 25 to 30 minutes from Phuket International Airport and 15 minutes from Bang Tao. Café Del Mar and MontAzure (InterContinental) deliver HNW lifestyle infrastructure. Property prices: resale condos $2,500 to $3,200 per sqm (from $75,000); new off-plan mid-range $3,000 to $4,000 per sqm; premium beachfront $4,500 to $7,000+ per sqm (from $350,000); villas from $500,000. Rental yields (gross), historically: budget/older condos 5 to 7%; mid-range well-managed 7 to 9%; premium units 8 to 10%. Metre rates on our price list: 99,551 THB/sqm at the floor, 155,000 across the unbranded schemes, 253,731 at the InterContinental. Net yields after management fees of 20 to 30%: historically 5 to 7% for mid-market projects. High-season occupancy (November to April): historically 75 to 90%. Kamala’s comparative advantage over Bang Tao: less oversupply, less Airbnb competition in the lower bracket, quieter residential character, higher-spending Café Del Mar tourism demographic. Kamala’s comparative advantage over Patong: materially quieter, better lifestyle quality, same island location. New condo supply in Kamala over 2020 to 2025 was a fraction of Bang Tao, scarcity supports above-average capital appreciation.

Kamala vs. Patong and Rawai

Rawai and Nai Harn on Phuket’s south coast are genuinely popular with long-stay expats, particularly British and Australian buyers, for their quieter pace, established community, and affordability. Rawai carries a larger expat population than Kamala and a broader range of services. However, it sits on the island’s southern tip, making it less convenient to Bang Tao’s international schools, Phuket International Airport (45-60 min vs Kamala’s 25-30 min), and the west coast’s main tourist infrastructure.

Kamala’s comparative advantage is its central west coast position: you are 15 minutes from Bang Tao’s schools, 15 minutes from Patong’s entertainment, 25-30 minutes from the airport, and within walking distance of one of Phuket’s most aspirationally positioned beach clubs. It is the most “connected” of Phuket’s quieter lifestyle areas.

What Are Kamala Phuket Property Prices and Rental Yields in 2026?

Property Type	Price Range / sqm	Starting Total Price
Resale mid-range condo (5-10 years old)	$2,500-$3,200	From ~$75,000
New off-plan condo (mid-range)	$3,000-$4,000	Cheapest priced unit on our list: 4,248,640 THB
Premium resort-affiliated or beachfront	$4,500-$7,000+	From ~$350,000
Villa (3-4BR, land included)	Highly variable	From ~$500,000

Gross rental yields Kamala condos have historically earned (pre-management fee):

Budget/older condos: 5-7%
Mid-range well-managed condos: 7-9%
Premium units with strong facilities and management: 8-10%

Net yields (after management fees of typically 20-30%, maintenance, and utilities) have historically landed in the 5-7% range for mid-market projects. This is competitive with comparable markets in Southeast Asia and significantly above yields available in European property markets.

High-season occupancy (November through April) has historically run 75-90% in Kamala for properly listed and managed units. Low-season (May through October) is the variable: Kamala’s proximity to Café Del Mar and its established expat community supports better low-season occupancy than pure beach-tourism areas, but it is not immune to the seasonal pattern that affects all of Phuket.

Why Is Limited Supply in Kamala a Structural Advantage for Investors?

First, limited supply combined with steady demand keeps occupancy and rental rates more stable. When Bang Tao adds 2,000 new units in a single year, existing rental properties compete harder for the same guest pool, which pressures rates and occupancy. Kamala has not experienced that level of supply shock.

Second, new launches in Kamala are genuinely events. When a developer of Rhom Bho Property’s calibre enters the market with 360 units, it represents a significant portion of the total new supply the area will see in 2026. Early-phase pricing at projects like this tends to reflect pre-construction value rather than the full premium that will be attached once the development is built and operational. Buyers at launch capture the gap between those two points.

This is not a guarantee of appreciation, no responsible analyst makes that promise in any market. But the supply-demand dynamic in Kamala is structurally more favourable for investors than in Phuket’s more developed districts.

Title Vivana as Kamala’s 2026 Entry Point

The project’s infrastructure hub differentiates it from the standard Kamala condo offering: 6 padel courts, a preventive medicine and wellness center, boxing, pilates and cycling studios, a basketball court, a skate and roller zone, a lakeside promenade, and on-site cafes, restaurants, and a supermarket. These are amenities that command rental premiums and support year-round occupancy in a way that pool-and-gym condos cannot.

With a 0% interest instalment over 3 years and early booking discounts reaching 300,000 THB on penthouse units, the financial mechanics are accessible to a broad range of international buyers, including those who are not committing capital in a single transaction but managing it across a 3-year construction window.

For a full project review including floor plans, payment schedule, and developer analysis, see our complete Title Vivana review.

Looking for the right property in Phuket?

The Title Vivana is now open for bookings in Kamala. MORE Group can arrange a online Zoom viewing or on-island property tour if you want to see the location in person before committing.

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HNW Tourism Effect: Why Kamala’s Rental Demand Is High-Quality

HNW visitors who book InterContinental or come to Café Del Mar for extended stays often look for private condo accommodation nearby as an alternative to hotel pricing. These guests, typically spending $3,000-$8,000 per week on accommodation, are seeking more space and privacy than a hotel room offers, but want to remain within the Kamala social orbit. Well-positioned, well-managed condos in the area attract this segment directly, particularly through Airbnb Luxe, luxury villa platforms, and direct-booking channels maintained by professional management companies.

This is a demographic that stays longer, damages property less, leaves better reviews, and generates more reliable income than budget short-stay guests. For investors thinking about the quality of their tenant mix, not just the yield percentage, Kamala’s HNW tourism infrastructure is a genuine competitive advantage.

Risks and Red Flags: Investing in Kamala

Risk	What to Watch For	Mitigation
Limited freehold foreign quota	Some Kamala buildings have foreign quota (49%) partially or fully filled, only leasehold title available	Verify current quota directly at the Land Department before committing to any unit
Smaller resale market	Fewer comparable transactions per year than Bang Tao means exits take longer	Plan for a 12-24 month resale timeline; price against live comparable listings, not peak market values
Low-season occupancy dependency	Without year-round demand drivers, income concentrates heavily in November-April	Favour projects with established management companies that have diversified booking channel strategies
Off-plan risk at The Title Vivana	Q4 2028 completion, approximately 2.5-year construction period	Rhom Bho Property has completed 7 projects on schedule; developer track record is strong, but verify with independent legal review
Price premium for newness	New off-plan pricing at $3,000-$4,000/sqm versus $2,500/sqm for resale is a real gap	Compare total return scenarios for new versus resale before committing; resale in proven buildings carries lower construction risk

What the two-tier rental market means when you buy

The polarisation described below is the single most useful thing to understand about Kamala, and it should change what you buy rather than just how you model it.

The upper tier works because of scarcity and setting: guests paying premium nightly rates for a Kamala address are paying for a quiet bay with a small amount of high-quality inventory, and they stay longer than the island average. A unit that genuinely belongs in that tier, by position, view, finish and management, competes against very few alternatives. The lower tier has the opposite problem: a standard condo at a standard rate is competing not with Kamala’s small supply but with the very large supply in Patong and Kata twenty minutes away, where the guest volume is higher and the rates are already set.

The practical consequence is that the middle is the worst place to be. A unit priced as though it belongs in the upper tier but positioned and finished for the lower one gets the entry price of the first and the rental performance of the second. Before committing, decide honestly which tier your specific unit sits in, and be sceptical if the price says one thing and the aspect, floor and fit-out say another.

That also reframes the resale question. Kamala’s smaller transaction volume means fewer comparables and a longer sale, and the units that move are the ones with a clear identity: genuinely premium, or genuinely well-priced. An ambiguous unit in a thin market waits.

MORE Group insider tip: Kamala’s rental market is polarised. The upper segment, units positioned near Café Del Mar, InterContinental, and MontAzure, rented at 8,000 THB+/night, is genuinely resilient and attracts guests who stay 5-14 nights at a time. The lower segment, standard condos at 2,500-4,500 THB/night, competes directly with Patong and Kata’s much larger supply. Before purchasing any Kamala condo, ask the management company: “What was this property’s average daily rate and actual occupancy for November-April 2024-25?” The answer tells you precisely which rental segment your unit will compete in and whether the yield projections are achievable. For broader investment context, see our best areas to buy in Phuket guide and the Phuket rental yield guide by area.

Frequently Asked Questions

Can foreigners buy freehold property in Kamala, Phuket?

Yes. Foreigners can purchase freehold condominium units in Kamala under the Thai Condominium Act, provided the building's foreign quota (49% of total floor space) is not already filled. For land and villas, foreigners cannot hold freehold title, structures can be owned, but land must be leased (typically 30-year renewable). Our legal team can check freehold quota availability for any specific project before you purchase. See our full guide on [foreigners buying property in Thailand](/guides/can-foreigners-buy-property-thailand/).

What is the average price per sqm in Kamala in 2026?

On MORE Group's price list Kamala's 699 priced apartments run at a 156,200 THB per square metre median (about $4,777) from a floor of 99,551 ($3,044) to 217,690 ($6,657) at the ninetieth percentile, and the branded InterContinental residences sit above all of that at 253,731. The $2,500-to-$4,000 band this answer used to give sat below the median and partly below the floor. The Title Vivana, which it named as a benchmark, carries no priced units in our records, so its pricing is the developer's figure rather than ours.

What rental yield can I realistically expect in Kamala?

Historically, gross yields for well-managed condos in Kamala have run 7-9%, and net yields, after management fees (20-30%), maintenance, and utilities, about 5-7%. Exact performance depends heavily on property management quality, unit furnishing standard, and how the property is listed. Amenity-rich projects have tended to outperform standard condos by 1.5-2.5 percentage points gross. MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.

How does Kamala compare to Bang Tao for property investment?

Bang Tao offers better resale liquidity and a larger short-term rental market. Kamala offers less supply-side competition, a higher-quality rental demographic, and pricing that has not yet reflected the full premium that Bang Tao's top tier commands. Bang Tao is the safer exit bet; Kamala is the more interesting medium-term investment case for buyers who understand the area's dynamics.

What is The Title Vivana and why is it significant for Kamala?

The Title Vivana is a 360-unit off-plan condo project launched in Kamala on March 25, 2026, by Rhom Bho Property (the Title brand). It runs a 0% interest instalment plan to a Q4 2028 completion and is the most significant new supply to enter Kamala in several years. It carries no priced units on our list, so the entry figure this answer used to give is withdrawn; ask the developer for the current list. Its on-site infrastructure hub, 6 padel courts, a wellness center, sports studios, and on-site retail, is the most ambitious amenity package at this price point in Kamala's market.

Is now a good time to buy property in Kamala?

The combination of limited new supply, solid rental yields, and a fresh new launch at accessible prices makes 2026 a reasonable entry point for buyers with a medium-term (5-10 year) horizon. Short-term price speculation is harder to predict in any market. The more defensible case for Kamala is the supply constraint, the quality of rental demand from HNW tourism infrastructure nearby, and the fact that the area has not yet been priced to the same premium as Bang Tao's most popular zones.

About MORE Group:

MORE Group is a Phuket-based real estate advisory covering Kamala, Bang Tao, Surin, and the full west coast at 0% buyer commission. We provide independent price, yield, and supply analysis for Kamala buyers. Since 2016 we have guided 500+ property transactions for buyers from 100+ nationalities. MORE Group is a property advisory firm in Phuket, Thailand, not a hotel or spa brand. Contact: info@moregroup.estate · +66 65 119 5327 · moregroup.estate.

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