Title (Rhom Bho) Developer Review 2026: 18+ Projects Assessed
Quick answer: Complete review of The Title by Rhom Bho Property, Phuket’s top-3 developer with 37 years, 18+ projects, 4000+ units and zero-interest payment plans across all projects.
As of October 2026, The Title by Rhom Bho Property has 15 active projects in Phuket priced from $72,000 to $770,000 according to the developer price lists, every one sold on a zero-interest developer payment plan. The Title, developed by Rhom Bho Property, is one of Phuket’s most active and trusted condo brands. Founded in 1989 and listed on the Stock Exchange of Thailand as TITLE, with 18+ completed and active projects and over 4,000 units delivered, Rhom Bho Property ranks in Phuket’s top 3 developers. Seven projects are completed, a critical metric when assessing off-plan risk in Thailand. The company was named Best Condo Developer (Phuket) at the PropertyGuru Thailand Property Awards 2024.
Rhom Bho Property: Key Metrics at a Glance
| Metric | Data |
|---|---|
| Founded | 1989 |
| Listing | SET main board, ticker TITLE |
| Major Shareholder | AssetWise PLC (SET: ASW), about 68.87% via 39 Estate (source: MarketScreener) |
| Completed Projects | 7 |
| Active Projects | 15 across Phuket |
| Total Units Delivered | 4,000+ |
| PropertyGuru Award | Best Condo Developer (Phuket) 2024 |
| Price Range | $72,000 - $770,000 |
| Areas Covered | Bang Tao, Nai Yang, Rawai, Kata, Kamala |
| Key Financial USP | Zero-interest developer payment plan on ALL projects |
Rhom Bho Property has distinguished itself in a crowded Phuket developer market through three pillars: consistent delivery track record, geographic diversification across the island, and a zero-interest instalment plan that makes entry accessible without the need for traditional mortgage finance, something most foreign buyers cannot access in Thailand anyway.
This review covers everything a foreign investor or lifestyle buyer needs to know before committing capital to any The Title project: company background, completed versus active projects, zone-by-zone analysis, payment structures, risks, and how The Title compares to competitor brands like Origin Property.
Does The Title Developer Have a Reliable Delivery Record in Phuket?
Their seven completed The Title projects established a reputation for reliable delivery. In the off-plan market, where Thai developers sometimes miss completion dates by 12-24 months, Rhom Bho’s clean record distinguishes them materially. For a foreign buyer who cannot inspect construction progress regularly, seven completed buildings to visit reduce one of the most significant risks in off-plan purchasing.
The PropertyGuru Thailand Property Awards 2024 title of Best Condo Developer (Phuket) confirms that the industry recognises this track record. PropertyGuru awards are based on project quality, developer financial strength, customer service, and market innovation, not just sales volume.
Rhom Bho is listed on the SET main board and, according to MarketScreener, about 68.87% owned by AssetWise PLC (SET: ASW) through its subsidiary 39 Estate, which gives them the financial depth to fund multiple simultaneous construction projects without relying entirely on buyer deposits. This financial stability further mitigates the completion risk that plagues smaller Phuket developers.
The Title developer snapshot (2026): Rhom Bho Property, founded 1989, listed on the SET as TITLE. PropertyGuru Best Condo Developer (Phuket) 2024. About 68.87% owned by AssetWise PLC. 7 completed The Title projects. 15 active projects across Bang Tao, Rawai, Kamala, Kata, Patong, and Nai Harn, priced $72,000 to $770,000 per unit. Core USP: zero-interest payment plan on every project, buyers pay 3 to 5% booking deposit then spread 60 to 70% of the purchase price across construction milestones at 0% financing cost. On a $200,000 unit, this means spreading approximately $130,000 over 24 to 36 months without interest, equivalent to 0% developer credit unavailable from Thai banks for foreign nationals. The Title runs its own managed letting programme with a management fee of 25 to 30% of gross, plus operating costs. Comparable units in The Title managed programmes have historically earned 7 to 10% gross and 4.5 to 6.5% net after those fees and operating costs. Ask the programme for twelve months of owner statements from a comparable unit in a completed Title building. Phuket-only focus gives Rhom Bho deeper local contractor relationships and land-sourcing capability than nationally diversified Thai developers.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
How to check any developer’s construction timeline before a deposit is covered in our Phuket off-plan property guide.
The Zero-Interest Payment Plan: The Title’s Core USP
A typical The Title payment structure looks like this:
| Stage | Payment Percentage |
|---|---|
| Booking deposit | 3-5% |
| Contract signing (within 30 days) | 25-30% |
| Construction milestone payments | 30-40% split across milestones |
| Transfer and handover | 30-35% |
The exact schedule varies by project and unit type, but the principle is consistent: you pay in tranches aligned with construction progress, and the developer charges zero interest on the deferred balance. For a $200,000 purchase, this can mean spreading $120,000-$140,000 across 24-36 months without any financing cost, effectively providing 0% credit from a creditworthy developer.
This structure is particularly valuable for buyers who have capital deployed elsewhere and prefer not to liquidate to fund a large lump-sum property purchase. It also enables buyers to secure a unit at today’s pre-launch price while paying the majority of the cost as the asset appreciates during construction.
Compare The Title payment plans
Get current milestones, available units, foreign quota status and the documents to review before reservation.
All 15 Active The Title Projects: Full Comparison Table
| Project | Area | Price From | Delivery | Notes |
|---|---|---|---|---|
| The Title Legendary | Bang Tao | $204K (7.30million THB) | Ready Q1 2025 | Immediate occupancy or rental |
| The Title Cielo | Rawai | $122K (4.35million THB) | Oct-Dec 2026 | Expat-popular area |
| The Title Serenity | Nai Yang | $82K (2.93million THB) | Q2 2026 | 814 units, largest project |
| The Title Heritage Bangtao | Bang Tao | $141K (5.05million THB) | Jun-Sep 2026 | Bang Tao location |
| The Title Villa Estella | Nai Yang | $521K (18.6million THB) | Q4 2026 | Villas only |
| The Title Modeva | Bang Tao | $120K (4.28million THB) | Jan-Mar 2027 | 500m from Bang Tao Beach |
| The Title Artrio | Bang Tao | $117K (3.84million THB) | Jan-Mar 2027 | 435 units, 3 unit types |
| The Title Katabello | Kata | $107K (3.83million THB) | Mar-Jun 2027 | Kata Beach proximity |
| The Title Adora | Rawai | $131K (4.27million THB) | Jun 2027 | Rawai long-stay profile |
| The Title Villa Kirara | Bang Tao | $770K (27.5million THB) | Q1 2027 | Premium Bang Tao villas |
| The Title Balcony | Nai Yang | $134K (4.8million THB) | Q4 2027 | Nai Yang near airport |
| The Title Vivi | Bang Tao | 3,160,000 THB ($96,636) | Oct-Dec 2027 | Entry Bang Tao price point |
| The Title Coralina | Kamala | 4,693,524 THB ($143,533) | Jan-Mar 2028 | Kamala hillside area |
| The Title Sierra | Bang Tao | $79K (2.58million THB) | Jun-Sep 2028 | Most affordable The Title |
| The Title Vivana | Kamala | Not on our list | Q4 2028 | 360 units, new launch Mar 2026 |
The price range from $72,000 (Sierra) to $770,000 (Villa Kirara) is the widest of any single developer brand active in Phuket in 2026. This breadth means The Title can serve first-time condo buyers, mid-range investors, and high-net-worth villa buyers within one trusted brand framework.
Zone-by-Zone Analysis
Bang Tao is where the developer’s largest exposure sits: 4,589 priced apartments across 105 schemes, the deepest comparable set on Phuket for underwriting and resale. Professionally managed condos in Bang Tao have historically averaged 7-9% gross a year, with well-located units earning more in high season. The concentration of The Title projects here gives buyers multiple price points within the same demand zone, from $72,000 (Sierra, 2028 delivery) to $770,000 (Villa Kirara, 2027).
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Nai Yang (3 active projects)
Nai Yang sits in Phuket’s northwest, adjacent to the national park and approximately 10 minutes from the international airport. It offers a quieter, more residential character than Bang Tao or Patong. The Serenity (814 units, Q2 2026), Villa Estella (villas from $521K, Q4 2026), and Balcony (Q4 2027) offer options from $82,000 to over $500,000.
Nai Yang’s proximity to the airport makes it popular for buyers who want easy international connectivity. Purchase prices are significantly lower than Bang Tao: Nai Yang’s median priced apartment is 5,933,500 THB against 7,017,150, on a 39 sqm median against 46. Rental yields have historically run slightly lower than Bang Tao, typically 6-8% gross, so absolute income may be comparable on a cash-invested basis.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Rawai (2 active projects)
Rawai is Phuket’s southernmost residential hub, home to a large long-term expat community, Nai Harn Beach nearby, and a quieter lifestyle than the west coast tourist areas. The Cielo ($122K, Oct-Dec 2026) and Adora ($120K, Jun 2027) cater primarily to long-stay tenants rather than short-term holiday visitors. Yields have historically been 5-7% gross, with steadier year-round occupancy because the tenant is a resident on a monthly contract rather than a visitor.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Kata (1 active project)
The Title Katabello ($107K, Mar-Jun 2027) puts The Title in Kata Beach territory for the first time. Kata is beloved by European tourists, particularly British, French, and German, and generates strong short-term rental demand. Kata’s 1,048 priced apartments run at a median 6,273,725 THB and 152,000 per square metre, and none of them is finished. Well-managed Kata properties have historically reached 8-11% gross in high season blends.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Kamala (2 active projects)
Kamala sits between Patong and Bang Tao on the west coast, offering a mix of quieter lifestyle and tourist accessibility. The Title Coralina (Jan-Mar 2028) and The Title Vivana (Q4 2028, the newest launch as of March 2026) are both positioned as mid-market buys with the Kamala premium for location between two key tourist zones. Coralina holds 239 priced units on our list from 4,693,524 THB; Vivana holds none, and the entry figure this sentence used to give for it is withdrawn.
Why The Title’s Delivery Record Matters?
For a foreign buyer making a purchase from abroad, the inability to conduct regular site visits makes developer reputation the primary risk-mitigation tool. A developer operating since 1989, listed on the SET and backed by AssetWise is demonstrably less likely to fail mid-construction than a smaller operator with fewer completed projects.
Rhom Bho’s financial scale also means they can sustain construction through economic downturns, tourism disruptions, and construction cost inflation, all of which Phuket experienced in 2020-2022 during COVID. Developers who survived that period with clean delivery records have demonstrated genuine operational resilience.
What Rental Income Can You Realistically Expect From a The Title Condo?
What The Title has that most developers do not is completed buildings with owners already letting through its own programme, so ask for twelve months of owner statements on a comparable unit type. Breakdown by zone:
| Area | Gross yield, historically | Price per sqm and depth, on our records | What the letting market there actually is |
|---|---|---|---|
| Bang Tao | 7-9% | 161,000 THB/sqm, 4,589 priced apartments | Holiday lets, and the deepest resale market on the island |
| Kata | 8-11% | 152,000 THB/sqm, 1,048 priced apartments | Tourist-season short lets, European demand |
| Nai Yang | 6-8% | 142,107 THB/sqm, 530 priced apartments | Airport-adjacent; a different guest, arriving late and leaving early |
| Rawai | 5-7% | 145,000 THB/sqm, 1,291 priced apartments | Long tenancies to residents, so the monsoon matters less |
| Kamala | 7-9% | 156,200 THB/sqm, 699 priced apartments | Mix of short and long stays |
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
Across the portfolio, comparable The Title units have historically earned 6-9% gross rental yield depending on location, management quality, and unit type. These gross yields come with professional management (typically a 20-25% management fee) and occupancy of 60-75% a year across all seasons. Net yields after all costs have historically landed in the 4-6% range depending on the management arrangement and tax structure.
MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
The Title developments generally include rental management programs through partnered operators, though investors can also use third-party management companies. Management quality is the single largest driver of yield variance across otherwise similar units.
Title vs. Smaller Phuket Developers
Against smaller, single-project Phuket developers, The Title wins on every material risk metric: track record, financial strength, brand recognition, after-sales service, and legal title certainty. The trade-off is that smaller developers sometimes offer more aggressive pre-launch pricing in exchange for higher completion risk.
Against large Thai national developers like Sansiri or AP, The Title offers Phuket-specialist knowledge and a stronger local brand, but smaller national balance sheet. Rhom Bho is itself SET-listed and majority-owned by AssetWise, so this distinction matters less for buyers than it might for institutional investors.
The most meaningful competitor comparison for foreign buyers is The Title versus Origin Property: a Phuket specialist with local delivery history versus a national developer with a larger balance sheet.
Who Should Consider The Title Projects?
The Title projects suit three distinct buyer profiles:
First-time Phuket investors entering at $72,000-$120,000 via Serenity, Sierra, or Vivi benefit from the zero-interest payment plan (spreading cost across construction) and the developer’s reliable delivery record, reducing first-purchase anxiety about off-plan risk.
Mid-range income-focused investors at $120,000-$250,000 targeting Bang Tao or Kata get the combination of the strongest rental demand zones in Phuket with manageable capital outlay and no interest cost during construction.
Lifestyle-plus-investment buyers at $200,000-$770,000, particularly those looking at the Legendary (ready now), Villa Estella, or Villa Kirara, get a premium product with strong capital preservation characteristics and a brand they can rely on for after-sales and management coordination.
Pros and Cons
What works well:
- 7 completed projects you can visit before buying
- Zero-interest payment plan available on every project, no financing needed
- Widest price range of any active Phuket developer brand: $72K to $770K
- 15 active projects across 5 distinct Phuket zones gives buyers real choice
- PropertyGuru Best Condo Developer (Phuket) 2024 provides third-party quality validation
- SET listing and AssetWise backing support construction stability
- Strong Bang Tao presence in Phuket’s highest-demand rental zone
What to consider:
- 15 simultaneous active projects means choosing the right one matters, not all zones yield equally
- Mid-range price points (not the cheapest in Phuket) reflect quality but require committed capital
- Management quality varies by project and operator, yields are not guaranteed
- Phuket property remains a relatively illiquid asset, plan for a 5+ year hold
- Freehold title is available for foreign-quota units, but the foreign quota (49% of floor area) can sell out on popular projects
Risks, red flags and insider tips
| Red flag | Why it matters | What to verify |
|---|---|---|
| Foreign quota sold out on hot launch | You cannot register freehold at transfer | Juristic office letter before deposit |
| Zero-interest plan without milestone clarity | Cash-flow surprise mid-build | SPA payment schedule tied to construction |
| Yield quoted from peak season only | Net often 2-3 pts lower annually | 12-month occupancy + fee stack |
| Picking wrong zone within brand | Rawai long-stay ≠ Kata short-stay economics | Match unit to tenant profile |
Insider tip: The Title’s edge is delivery reliability, not automatic yield. MORE Group usually shortlists one Bang Tao and one Kata project side by side so buyers see how zone choice moves occupancy more than brand name.
Frequently Asked Questions
Yes. Rhom Bho Property has completed 7 The Title projects, is listed on the Stock Exchange of Thailand (SET: TITLE) and majority-owned by AssetWise PLC, and was named Best Condo Developer (Phuket) at the PropertyGuru Thailand Property Awards 2024. These are verifiable indicators of operational reliability and financial strength.
Yes. The Title projects include a foreign ownership quota (up to 49% of total floor area per building) sold as freehold condominium title. Foreign freehold (chanote) gives you full ownership rights with no time limit. Some units and all villas are structured as 30+30+30-year leasehold, which is common for landed property in Thailand.
Rhom Bho Property offers an instalment payment schedule on all The Title projects where buyers pay in stages tied to construction milestones with no interest charged on the unpaid balance. A typical schedule splits payments as: 30% on booking and contract, 30-40% across construction milestones, and 30-35% on handover. This effectively provides 0% developer financing for 24-36 months.
Bang Tao projects (Artrio, Modeva, Legendary) and Kata (Katabello) sit in the island's deeper short-let markets, and Nai Yang projects (Serenity, Balcony) in a quieter one with good occupancy stability. Rawai projects (Cielo, Adora) are better suited to long-stay tenants, on a flatter year with a resident rather than a visitor. Historically, Bang Tao and Kata units have earned 7-9% and 8-11% gross, Nai Yang 6-8% and Rawai 5-7%. MORE Group benchmark based on the rental history of properties owned by our clients in Phuket. Past results do not guarantee future returns: changes in Thai law, tourism flows, global events and the market can change income.
MORE Group compares current The Title inventory, payment plans, foreign quota and total ownership costs, then coordinates negotiations, independent legal review and post-purchase support.
About MORE Group:
MORE Group is a Phuket-based real estate advisory covering current The Title projects across Bang Tao, Kata, Nai Yang and Rawai. We compare available units, payment schedules, foreign quota and realistic rental assumptions, then coordinate independent legal review before reservation. Contact: info@moregroup.estate · +66 65 119 5327 · moregroup.estate.
Read Also:
- Condo Transfer Fees in Thailand
- Hidden Costs of Buying in Thailand
- Proof of Funds and FET
- Due Diligence, Step by Step
- Phuket Rental Yield Guide
- Documents to Check Before Buying
- Freehold vs Leasehold in Thailand
All The Title Projects in Our Catalogue (17)
Live data, pulled from our project database. Sorted by entry price.
The Title Adora Review 2026
The Title Artrio Bang Tao
The Title Balcony Nai Yang
The Title Cielo Rawai
The Title Coralina Review 2026
The Title Fizz Kata
The Title Halo Nai Yang
The Title Heritage Bang Tao Phuket Review 2026
The Title Katabello Review 2026
The Title Kuartz Karon
The Title Legendary Bang Tao Review
The Title Modeva Bang Tao Review 2026
The Title Serenity Nai Yang
The Title Sierra Review 2026
The Title Villa Estella Nai Yang
The Title Villa Kirara Phuket
The Title Vivana Kamala 2026
More on The Title:
The Title has delivered across several Phuket corridors, which makes the delivery question easier here than at most developers and the management-agreement question harder. Their letting programme is in-house, so the terms of that contract decide the yield more than the unit does. Ask for both the quota confirmation and the management agreement before any deposit.
Compare with Other Developers
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Maksim Shchegolev
Founder, MORE Group
Founder of MORE Group. Four years in investment banking before moving to Phuket, where he has worked in the local property market since 2018. Oversees developer relationships and every engagement above $300K.
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