MORE Group Phuket Agency: Who We Are and How We Work
MORE Group is a Phuket real estate agency for international buyers. Developer-direct pricing, legal coordination, and honest advice.
MORE Group Phuket: Who We Are and How We Work
Insider tip: MORE Group underwriting on comparable Phuket stock in 2024 to 2025 tracked 72 to 78% blended occupancy on managed units, with net yield at 5.2 to 6.8% after operator fees and CAM. Treat brochure gross yield as a ceiling, not a baseline.
MORE Group is a Phuket-based real estate agency specializing in helping international buyers navigate the Phuket property market, from first inquiry through legal completion and post-purchase setup.
Our core principle: the buyer pays 0% commission. Our compensation comes from developers, not from you. This means our advice is genuinely focused on finding the right property for your goals, not on pushing the product with the highest commission.
What makes MORE Group different
What makes MORE Group different on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
This eliminates the conflict of interest that arises when an agent is pushing a specific project because their commission is higher, rather than because it’s the best fit for you.
Developer-direct pricing
We work directly with developers and access the same pricing as buying direct. There is no additional layer or markup through MORE Group. In many cases, we can access pre-launch pricing, priority unit selection, and negotiated payment terms that are not available to buyers approaching developers independently.
Market-wide perspective
We are not tied to a single developer or project. Our database covers 40+ active Phuket developments, condos, villas, beachfront, inland, at every price point. We help you compare and choose across the market, not just within one developer’s inventory.
Legal coordination
We work with vetted independent Thai property lawyers who operate for buyers, not developers. We coordinate the legal due diligence, SPA review, FET documentation, and Land Department process, providing a single point of contact for your entire purchase.
Post-purchase support
After you buy, we connect you with:
- Vetted property management companies (3 options, with actual occupancy data)
- Furniture suppliers and interior setup services
- Property insurance providers
- Thai bank account setup support
What we do NOT do?
What we do NOT do on MORE Group Phuket means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
What Should You Know About types of buyers we work with?
The types of buyers we work with on MORE Group Phuket means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
Lifestyle buyers: Second home buyers who want to use the property personally and rent when absent. We balance lifestyle priorities (location quality, community, beach access) with investment viability.
Retirement buyers: Buyers planning long-term residency in Phuket. We help with zone selection relative to school proximity, healthcare access, and community infrastructure, as well as the investment side.
Budget-conscious buyers: $70K-$150K budgets. We’re honest about what this budget achieves in each zone and help avoid overpriced or low-quality options at the entry level.
Ultra-premium buyers: $500K-$2M villa and luxury condo segment. Full white-glove service including developer introductions, site visits, and legal coordination.
What Should You Know About Our process?
Our process on MORE Group Phuket means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
Step 2: Property shortlist Based on the discovery call, we provide 3-5 specific property options with honest comparative analysis: yield estimates, developer reputation, location trade-offs, and total cost modeling.
Step 3: Due diligence For your preferred option, we coordinate:
- Independent legal review (lawyer not affiliated with the developer)
- Foreign quota verification
- Developer background check
- SPA review and negotiation
Step 4: Transaction coordination We manage the SPA process, fund transfer coordination, FET documentation, and Land Department appointment scheduling.
Step 5: Post-purchase setup We connect you with the management company, handle furniture sourcing coordination, and ensure your unit is operational.
What Should You Know About Our track record?
What Should You Know About Our track record for MORE Group Phuket Agency means matching Phuket tenant demand to unit size and walk time to beach, because ADR swings 15 to 25% within one postcode. MORE Group shortlists compare three micro-locations and verify foreign buyer quota on the exact building phase before reservation.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
How to start?
How to start on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
No sales pressure. No commitment. Just honest information.
What Should You Know About Phuket zones we shortlist most often?
Phuket zones we shortlist most often on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Zone | Typical entry (THB) | Guest profile | MORE Group note |
|---|---|---|---|
| Bang Tao / Laguna | 4.5M to 18M condo | Family + golf + long-stay | Strong resale liquidity, check juristic STR rules |
| Kata / Karon | 4M to 9M condo | Short-stay tourists | ADR sensitive, prefer proven operators |
| Rawai / Nai Harn | 5M to 25M villa lease | Long-stay expat + snowbird | Quiet inventory, verify lease structure |
| Phuket Town | 3M to 7M condo | Nomad + local worker | Lower ADR, higher annual occupancy |
| Layan / Naithon | 12M to 75M villa | Privacy + luxury | Thin resale pool, lifestyle weighting |
We re-run this map quarterly because launch pricing and quota fill rates move faster than area guides age. A unit that looked yield-first in January can be lifestyle-only by June if 70% of foreign quota is gone.
What Should You Know About Red flags we reject before you see them?
Red flags we reject before you see them for foreign buyers on MORE Group Phuket Agency means confirming 49% quota in writing, SPA milestones tied to construction, and net yield after 20 to 25% operator fees before any reservation fee. MORE Group Phuket files stress-test at 70 to 80% peak occupancy using 2024 to 2025 sister-unit data, not brochure ADR alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
- Foreign quota marketed at project level but under 10% left in the target building wing
- Developer lawyer presented as “independent” while registered at the same address as sales office
- Guaranteed yield above 9% gross with no audited operator statements from a sister building
- Off-plan projects with EIA status unclear or payment schedule front-loaded above 50% pre-structure
- Resale units with juristic fee arrears above 150,000 THB or active encumbrance notes
We document the reject reason in writing when a client asks about a specific building. Transparency beats chasing a commission on a file we would not own ourselves.
What you receive after a discovery call
What you receive after a discovery call on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
- Three to five unit-level options, not project brochures, with price, quota status, payment plan, and walk time to beach or town
- Net yield band using operator fee at 20 to 25%, CAM, and 15% vacancy haircut
- Legal path summary: freehold condo, leasehold villa, or hybrid, with lawyer intro if you proceed
- Risk note: one paragraph on the top deal-breaker for that unit (quota, delay, STR rule, or resale depth)
Calls stay 30 to 45 minutes. We ask for budget in THB or USD, hold period, personal use weeks per year, financing method, and nationality for quota planning. No deposit is requested on the call.
How we compare to DIY developer visits
How we compare to DIY developer visits for MORE Group Phuket Agency means matching Phuket tenant demand to unit size and walk time to beach, because ADR swings 15 to 25% within one postcode. MORE Group shortlists compare three micro-locations and verify foreign buyer quota on the exact building phase before reservation.
| Topic | DIY developer visit | MORE Group |
|---|---|---|
| Price | List or promotional | Same list, sometimes pre-launch tranche |
| Cross-project compare | Manual, time-heavy | 40+ active developments in one workflow |
| Lawyer | Often developer-referred | Independent buyer counsel introduced day one |
| Post-handover | Self-sourced managers | Three vetted operators with occupancy data |
| Conflict | Single inventory push | No single-developer tie |
We encourage site visits. Our role is to narrow which galleries deserve the flight, not to replace your own inspection.
What Should You Know About After handover: rental and setup?
After handover: rental and setup on MORE Group Phuket Agency means underwriting 7 to 9% gross yield and 5 to 7% net after operator fees on typical Phuket entry pricing entry ($80k to $200k), with CAM near ฿30 to ฿45 per sqm monthly in net models. MORE Group Phuket case study data from 2024 shows managed 1-bedroom stock at 72 to 78% blended occupancy under professional operators.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
- Management selection: compare fee %, OTA mix, owner statement sample, and defect response SLA
- Furnishing scope: turnkey developer package vs custom fit-out for ADR uplift
- Insurance: building policy vs contents vs public liability for short-stay
- Banking: non-resident account setup checklist for rental receipts
We do not operate properties ourselves. We stay in the loop through the first rental season so yield assumptions meet reality, then step back unless you ask for portfolio reviews.
What Should You Know About Pros and cons of using an agency vs buying alone?
Pros and cons of using an agency vs buying alone on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
Cons: You still need your own lawyer and tax advice; we coordinate, we do not replace licensed counsel. Hot single-project launches can move units in 48 hours, if you are already decided, direct can be equally efficient.
Insider tip: The expensive mistake is not using an agent, it is signing a reservation before quota and SPA milestones are confirmed in writing. That pattern appears in rescue files regardless of whether the buyer used an agency.
Start your Phuket property search with MORE Group
0% buyer commission. Developer-direct pricing. Legal support included.
MORE Group Phuket at typical Phuket entry pricing entry ($80k to $200k) in Phuket means foreign buyers should underwrite gross yield at 7 to 9% and net at 5 to 7% after operator fees at 20 to 25% of gross revenue, CAM at ฿30 to ฿45 per sqm monthly, and a 15% vacancy allowance on conservative models. MORE Group tracked comparable Phuket units in 2024 to 2025: peak-season occupancy averaged 75 to 85%, low-season occupancy ran 40 to 55%, and blended ADR on 1-bedroom stock held at 1,800 to 3,200 THB per night under professional management. Before paying any reservation fee, confirm the 49% freehold quota in writing for the exact building phase, request the SPA payment schedule tied to construction milestones, and stress-test net cash flow at 40% low-season occupancy rather than brochure peak assumptions alone.
Transfer and rental planning on MORE Group Phuket should budget transfer taxes at roughly 1 to 1.5% of registered value, sinking-fund contributions, and furnishing setup in year one, because net yield models that ignore these lines overstate returns by 1 to 2 points on conservative underwriting. MORE Group insider tip: building-specific rental rules, owner blackout weeks, and juristic short-stay rental policy move net yield by 1 to 2 points more often than district averages on listings suggest. Request operator statements from a sister unit in the same phase, compare resale liquidity against two completed projects within 2 km, and verify FET documentation timing four to six weeks before final transfer on freehold purchases. Foreign buyers should reject any reservation that lacks written quota confirmation for their floor, building wing, and exact foreign ownership percentage remaining in the project at reservation date.
Frequently Asked Questions
MORE Group is compensated by developers when a purchase completes, the same commission structure that applies whether you buy through an agent or directly from the developer. You receive no price advantage by bypassing us; we simply add service value (legal coordination, market comparison, post-purchase support) at no additional cost to you.
No. Developer pricing is the same whether you buy through MORE Group or directly from the developer's sales office. In some cases, MORE Group can access pre-launch pricing, priority unit selection, or negotiated payment terms not available to independent buyers.
No. MORE Group works across 40+ active Phuket developments. Our recommendations are based on what best matches your goals and budget, not on which project pays the highest commission.
MORE Group works with buyers from 30+ countries, with the largest groups being from UK, Germany, Russia, UAE, Israel, China, Singapore, Australia, and Scandinavia. We provide consultations in English and Russian.
Yes. After purchase, MORE Group connects buyers with vetted local property management companies (with verifiable occupancy track records), furniture suppliers, insurance providers, and Thai bank setup support. We aim to be a long-term partner, not just a transactional intermediary.
Related guides:
- Buying property in Phuket: complete guide
- 7 biggest mistakes when buying property in Phuket
- Is Phuket property a good investment in 2026?
- Phuket property due diligence checklist
- How to choose a property manager in Phuket
What Should You Know About Buyer scenarios and decision framework (MORE Group Phuket Agency)?
What Should You Know About Buyer scenarios and decision framework (MORE Group Phuket Agency) on MORE Group Phuket Agency means foreign buyers should verify quota, payment milestones, and net rental assumptions in writing before deposit. MORE Group Phuket reservation files require documented checks on every off-plan purchase, with 49% foreign quota confirmed per unit, not per project marketing alone.
| Factor | MORE Group benchmark |
|---|---|
| Net yield | 5 to 7% after 20 to 25% operator fees |
| Peak occupancy | 75 to 85% on comparable managed units |
| Pillar guides for MORE Group Phuket Agency: buying property in Phuket, due diligence step-by-step, best areas for foreign buyers, off-plan guide, rental yield benchmarks. |
MORE Group Editorial
Phuket Real Estate Experts
The MORE Group team has helped 500+ European and American buyers purchase property in Thailand. We provide legal support, 0% commission, and on-the-ground expertise with 8 years in the Phuket market.
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