MORE Group Phuket Agency: Who We Are and How We Work

MORE Group Phuket: Who We Are and How We Work

MORE Group is a Phuket-based real estate agency specializing in helping international buyers navigate the Phuket property market, from first inquiry through legal completion and post-purchase setup.

Our core principle: the buyer pays 0% commission. Our compensation comes from developers, not from you. This means our advice is genuinely focused on finding the right property for your goals, not on pushing the product with the highest commission.

What makes MORE Group different

Zero buyer commission

You pay us nothing. Our fee comes from the developer on completion, on the same commission the developer would pay in any event, whether you came through an agency or walked into the sales gallery yourself.

This eliminates the conflict of interest that arises when an agent is pushing a specific project because their commission is higher, rather than because it’s the best fit for you.

Developer-direct pricing

We work directly with developers and access the same pricing as buying direct. There is no additional layer or markup through MORE Group. In many cases, we can access pre-launch pricing, priority unit selection, and negotiated payment terms that are not available to buyers approaching developers independently.

Market-wide perspective

We are not tied to a single developer or project. Our database covers 40+ active Phuket developments, condos, villas, beachfront, inland, at every price point. We help you compare and choose across the market, not just within one developer’s inventory.

Legal coordination

We work with vetted independent Thai property lawyers who operate for buyers, not developers. We coordinate the legal due diligence, SPA review, FET documentation, and Land Department process, providing a single point of contact for your entire purchase.

Post-purchase support

After you buy, we connect you with:

Vetted property management companies (3 options, with actual occupancy data)
Furniture suppliers and interior setup services
Property insurance providers
Thai bank account setup support

Types of buyers we work with

Lifestyle buyers: Second home buyers who want to use the property personally and rent when absent. We balance lifestyle priorities (location quality, community, beach access) with investment viability.

Retirement buyers: buyers planning long-term residency in Phuket. Zone selection here turns on healthcare access, walkability, the everyday cost of living and the community around the building, rather than on rental performance. We cover the investment side as well, but for this profile it is secondary.

Family buyers: buyers relocating with school-age children. School places, not school quality, are usually the binding constraint, so the sensible order is to secure the place first and then draw a search radius around it. We work through commute times at the hours you would actually drive them.

Budget-conscious buyers: $70K-$150K budgets. We’re honest about what this budget achieves in each zone and help avoid overpriced or low-quality options at the entry level.

Ultra-premium buyers: $500K-$2M villa and luxury condo segment. Full white-glove service including developer introductions, site visits, and legal coordination.

Our process

Step 1: Discovery call Thirty to forty-five minutes, on video or by phone. We ask for your budget in THB or USD, your intended hold period, how many weeks a year you expect to use the property yourself, how you will fund it, and your nationality for quota planning. We do not ask for a deposit on the call and there is nothing to sign.

Step 2: Property shortlist Based on the discovery call, we provide 3-5 specific property options with honest comparative analysis: yield estimates, developer reputation, location trade-offs, and total cost modeling.

Step 3: Due diligence For your preferred option, we coordinate:

Independent legal review (lawyer not affiliated with the developer)
Foreign quota verification
Developer background check
SPA review and negotiation

Step 4: Transaction coordination We manage the SPA process, fund transfer coordination, FET documentation, and Land Department appointment scheduling.

Step 5: Post-purchase setup We connect you with the management company, handle furniture sourcing coordination, and ensure your unit is operational.

How to start?

Book a discovery call. Bring three things and the conversation will be useful rather than general: a budget you have actually verified is available, an honest estimate of how many weeks a year you will be here, and your intended holding period. Those three answers eliminate most of the market before anyone looks at a single unit.

If you already have a project or a building in mind, send us the name. We will tell you what we know about the developer, the quota position and the building’s letting rules, including when the answer is that we would not buy there ourselves.

You do not need to be ready to buy. Buyers who talk to us a year out generally make better decisions than those who call from a sales gallery on day twelve of a holiday, because the visa question, the funding route and the quota mechanics all take longer to arrange than people expect.

No sales pressure. No commitment. Just honest information.

What we will tell you that a sales gallery will not

Four things come up in almost every file, and none of them is in anyone’s brochure.

Buying property here grants no immigration status. There is no Thai residence-by-investment scheme and no purchase threshold that produces a visa. If you intend to spend real time in Thailand, settle the visa question first and choose the property around it, not the other way round.

Gross yield is not what reaches you. A unit quoted at 9% gross typically nets 5-7% after management and platform commission, common area fees, utilities and the furnishing reserve, and then 15% is withheld at source on rental income for an owner present in Thailand fewer than 180 days a year. We model to the figure that lands in your account.

A villa is not freehold. Foreign individuals cannot own land in Thailand at any price. Villas come as a 30-year lease registered against the title, with contractual renewal options on top. The first 30 years is a registered right; the renewals are promises whose value depends on who owns the land when they fall due.

Quota is consumed at registration, not at reservation. It is measured in floor area rather than in units, and on an off-plan purchase completing two years later, quota that existed when you paid a deposit can be gone when you come to register. We ask for it in writing, dated, naming your unit, before any non-refundable money moves.

Phuket zones we shortlist most often

Zone	Typical entry (THB)	Guest profile	MORE Group note
Bang Tao / Laguna	4.5M to 18M condo	Family + golf + long-stay	Strong resale liquidity, check juristic STR rules
Kata / Karon	4M to 9M condo	Short-stay tourists	ADR sensitive, prefer proven operators
Rawai / Nai Harn	5M to 25M villa lease	Long-stay expat + snowbird	Quiet inventory, verify lease structure
Phuket Town	3M to 7M condo	Nomad + local worker	Lower ADR, higher annual occupancy
Layan / Naithon	12M to 75M villa	Privacy + luxury	Thin resale pool, lifestyle weighting

We re-run this map quarterly because launch pricing and quota fill rates move faster than area guides age. A unit that looked yield-first in January can be lifestyle-only by June if 70% of foreign quota is gone.

Red flags we reject before you see them

Foreign quota marketed at project level but under 10% left in the target building wing
Developer lawyer presented as “independent” while registered at the same address as sales office
Guaranteed yield above 9% gross with no audited operator statements from a sister building
Off-plan projects with EIA status unclear or payment schedule front-loaded above 50% pre-structure
Resale units with juristic fee arrears above 150,000 THB or active encumbrance notes

We document the reject reason in writing when a client asks about a specific building. Transparency beats chasing a commission on a file we would not own ourselves.

What you receive after a discovery call

Three to five unit-level options, not project brochures, with price, quota status, payment plan, and walk time to beach or town
Net yield band using operator fee at 20 to 25%, CAM, and 15% vacancy haircut
Legal path summary: freehold condo, leasehold villa, or hybrid, with lawyer intro if you proceed
Risk note: one paragraph on the top deal-breaker for that unit (quota, delay, STR rule, or resale depth)

Calls stay 30 to 45 minutes. We ask for budget in THB or USD, hold period, personal use weeks per year, financing method, and nationality for quota planning. No deposit is requested on the call.

What we do not do

Being clear about the limits is more useful than a longer list of services.

We are not your lawyer. We introduce independent Thai counsel and we coordinate the process, but the legal opinion is theirs and you should read it. Nothing we say is a substitute for it.

We do not give tax advice. Your position depends on your nationality, your residence and your own circumstances, in two jurisdictions that do not talk to each other. You need an adviser at home who has handled foreign property before, and often a Thai accountant as well.

We do not operate properties. We introduce vetted management companies and we stay involved through the first rental season so the yield assumptions meet reality. After that we step back unless you ask for a portfolio review.

We cannot get you a better price than the developer’s own list. The pricing is the same either way. What we can sometimes access is a pre-launch tranche, priority unit selection, or negotiated payment terms, and where we cannot, we will say so.

We do not replace your own inspection. We narrow which galleries deserve the flight. Standing in the building, at different times of day, is still your job and it is the part nobody should skip.

How we compare to DIY developer visits

Topic	DIY developer visit	MORE Group
Price	List or promotional	Same list, sometimes pre-launch tranche
Cross-project compare	Manual, time-heavy	40+ active developments in one workflow
Lawyer	Often developer-referred	Independent buyer counsel introduced day one
Post-handover	Self-sourced managers	Three vetted operators with occupancy data
Conflict	Single inventory push	No single-developer tie

We encourage site visits. Our role is to narrow which galleries deserve the flight, not to replace your own inspection.

After handover: rental and setup

Management selection: compare fee %, OTA mix, owner statement sample, and defect response SLA
Furnishing scope: turnkey developer package vs custom fit-out for ADR uplift
Insurance: building policy vs contents vs public liability for short-stay
Banking: non-resident account setup checklist for rental receipts

We do not operate properties ourselves. We stay in the loop through the first rental season so yield assumptions meet reality, then step back unless you ask for portfolio reviews.

Pros and cons of using an agency vs buying alone

Pros: you compare across the market rather than inside one developer’s inventory, which is the single biggest practical difference. You get an independent lawyer introduced on day one rather than the firm the sales office recommends. Quota, letting rules and developer track record get checked before a deposit rather than after. The price is the same either way, so the service is not costing you anything at the point of purchase. And after handover you have vetted management options with occupancy data instead of a search you run yourself from another country.

Cons: You still need your own lawyer and tax advice; we coordinate, we do not replace licensed counsel. Hot single-project launches can move units in 48 hours, if you are already decided, direct can be equally efficient.

Insider tip: The expensive mistake is not using an agent, it is signing a reservation before quota and SPA milestones are confirmed in writing. That pattern appears in rescue files regardless of whether the buyer used an agency.

Start your Phuket property search with MORE Group

0% buyer commission. Developer-direct pricing. Legal support included.

Book a free discovery call WhatsApp

Frequently Asked Questions

How does MORE Group make money if buyers pay 0% commission?

MORE Group is compensated by developers when a purchase completes, the same commission structure that applies whether you buy through an agent or directly from the developer. You receive no price advantage by bypassing us; we simply add service value (legal coordination, market comparison, post-purchase support) at no additional cost to you.

Does using MORE Group mean I pay more than buying directly?

No. Developer pricing is the same whether you buy through MORE Group or directly from the developer's sales office. In some cases, MORE Group can access pre-launch pricing, priority unit selection, or negotiated payment terms not available to independent buyers.

Is MORE Group tied to specific developers?

No. MORE Group works across 40+ active Phuket developments. Our recommendations are based on what best matches your goals and budget, not on which project pays the highest commission.

What countries do MORE Group's buyers come from?

MORE Group works with buyers from 30+ countries, with the largest groups being from UK, Germany, Russia, UAE, Israel, China, Singapore, Australia, and Scandinavia. We provide consultations in English and Russian.

Does MORE Group help with post-purchase management?

Yes. After purchase, MORE Group connects buyers with vetted local property management companies (with verifiable occupancy track records), furniture suppliers, insurance providers, and Thai bank setup support. We aim to be a long-term partner, not just a transactional intermediary.

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