Proud Real Estate previewed The Residences at InterContinental Phuket Resort at an invitation event on 11 August 2026. The scheme sits beside the existing InterContinental Phuket Resort on the west coast at Kamala, and the developer describes it as Thailand’s only InterContinental-branded residences and as its second collaboration with IHG after InterContinental Residences Hua Hin. The stated development value is 2.5 billion baht.
The 2.5 billion THB value and the “only in Thailand” positioning come from the developer’s own announcement and from hospitality trade coverage of it, so treat both as vendor-stated rather than independently verified. The event is real and dated; the marketing claims around it are marketing claims.
The prices are a different matter, because we hold them. MORE Group’s own list carries 30 priced units in the scheme, and the arithmetic below is computed from that record rather than from anything said at the preview. Unit-level detail sits on the project page.
Why Branded Residences Keep Launching Here
The pipeline reflects what the consultancies have been reporting all year. CBRE Thailand put the increase in the island’s luxury residential sales over the first half of 2026 above 45%, with international buyers behind 67% of the transactions it recorded, and its Phuket sales head named branded schemes as drawing a particularly strong response. Our coverage of that release sets out what the figure does and does not measure.
Kamala sits on the same west-coast stretch as Bang Tao, Cherng Talay and Layan, where the hotel-brand schemes cluster and where land close to the beach has become genuinely scarce. Our own list holds 699 priced Kamala apartments across seven schemes, and they do not sit in a tight band: the cheapest is 4,248,640 THB and the dearest 54,700,000, with the median unit at 7,723,650. An earlier version of this page described the area as narrowly priced, which was wrong; the figure it quoted as a median was the entry price of one scheme, The Title Coralina, rather than a median of anything.
What the Price List Says the Brand Costs
The scheme is off-plan to Q3 2027 on a 50/50 payment plan, two seven-storey residential buildings, 111 units in the developer’s description of which 30 are priced on our list today.
| Layout | Priced units | Floor area, sqm | Price, THB | Rate, THB per sqm |
|---|---|---|---|---|
| 1 bedroom | 17 | 59-75 | 13,600,000-19,500,000 | 228,571-260,417 |
| 2 bedroom | 13 | 100-188 | 25,900,000-54,700,000 | 232,340-290,834 |
| All priced units | 30 | median 17,200,000 | median 255,119 |
The comparison that matters is the last column. The other 669 priced Kamala apartments on the list run at a median 155,000 THB per square metre. This scheme runs at 255,119: roughly 1.65 times the area rate, before a single management fee has been charged. That is the once-off cost of the brand, and unlike the fee stack it is a known number a buyer can put on one side of a decision.
One detail in the table runs against the island’s usual pattern. Across Phuket the rate per square metre falls as units get larger. Here it rises: the two-bedroom units reach 290,834 THB per square metre where the one-bedrooms top out at 260,417. Position within the buildings is doing that, and it means the largest unit is also the dearest metre in the scheme, which is the sharpest version of the resale question below.
What the Brand Actually Buys
A hotel brand on a residence delivers things that are real and worth paying something for. Construction and finish standards are specified by the operator rather than left to the developer. There is a management standard with someone accountable for it. Distribution runs through the hotel’s channels rather than through whatever the owner can arrange. Resale recognition is better, because the next buyer has heard of the brand.
It also delivers a fee stack. Brand licence fees, management fees, marketing contributions and higher common area charges all sit between gross rental revenue and what reaches the owner, and they persist for as long as you own the unit. A premium paid once at purchase is a known quantity. A fee structure is an annuity running the other way.
Comparing a branded residence against unbranded stock?
We model both on the same basis: total fee stack, realistic occupancy and the operator agreement as written, so you can see what the brand costs per year.
The Question to Ask Before the Show Unit
Ask for the operator agreement, not the brochure, and read what it says about the split of rental revenue, about owner usage nights, about the term and about what happens if the brand exits. Ask what the projected common area charge per square metre is, and what it was at the developer’s last completed project versus what was projected there.
Then run the arithmetic on the unit you are actually being offered, and run it on documents. This page previously carried a 4 to 7% net band as our standing editorial figure; it has been withdrawn, because nobody in Thailand publishes occupancy or achieved nightly rates for privately owned condominium units and a band assembled without them is an estimate with a decimal point on it. What a buyer can actually obtain is the operator’s own reporting for a comparable unit in a comparable scheme, over twelve months, with every fee shown as a deduction. Buyers who want the brand for lifestyle and resale reasons should buy it for those reasons with clear eyes, rather than being sold a yield case nobody has underwritten.
Where It Fits in the Market
Phuket’s supply picture at the top end is competitive and becoming more so. Knight Frank Thailand counted 47,195 hotel rooms on the island at the half-year, in figures reported in August, and put roughly 89% of the rooms due to open across 2026 to 2028 in the luxury and upscale tiers.
A branded residence competes in that set, which cuts both ways for an owner. The professional operator is an advantage against private landlords, and a disadvantage against the wave of new luxury hotel rooms arriving in the same corridor over the next three years.
Frequently Asked Questions
Proud Real Estate held a VIP preview on 11 August 2026 for The Residences at InterContinental Phuket Resort, next to the existing InterContinental resort on Kamala Beach. The developer describes it as Thailand's only InterContinental-branded residences and its second project with IHG, with a stated development value of 2.5 billion THB; those claims come from its own announcement. Independently of them, MORE Group's list prices 30 units in the scheme, 17 one-bedroom from 13,600,000 THB and 13 two-bedroom to 54,700,000, with handover stated for Q3 2027.
Not automatically. A brand brings construction and management standards, hotel distribution and better resale recognition. It also brings licence fees, management fees, marketing contributions and higher common charges that sit between gross revenue and the owner's net. Whether that trade is worth it depends on the specific fee structure, which is why the operator agreement matters more than the brochure.
MORE Group's own list holds 699 priced apartments in Kamala across seven schemes. They run from 4,248,640 THB to 54,700,000, with the median unit at 7,723,650 and a median rate of 155,000 THB per square metre. That is a wide spread, not a narrow one. The Residences at InterContinental sit at the top of it, at a median 255,119 THB per square metre, so compare a branded unit against other branded stock rather than against the area median.
The operator agreement, in full. Look at how rental revenue is split, how many owner usage nights you get and in which seasons, the term of the agreement, what happens if the brand exits, and the projected common area charge per square metre. Then ask what the developer projected at its last completed project and what owners there actually pay now.
Higher gross revenue is plausible; higher net is not established, because the fee stack that produces the extra revenue also consumes more of it. This page previously quoted a 4 to 7% net editorial band and that band has been withdrawn: occupancy and achieved rates for privately owned condominium units are not collected by any public body in Thailand, so no honest figure exists at the level of an area or a category. What does exist is the entry cost of the brand, which on our list is a median 255,119 THB per square metre here against 155,000 across Kamala's other priced apartments, and the operator agreement, which sets everything after that.
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Maksim Shchegolev
Phuket Real Estate Experts
The MORE Group team has helped 500+ European and American buyers purchase property in Thailand. We provide legal support, 0% commission, and on-the-ground expertise with 8 years in the Phuket market.
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