Amazing Thailand Roadshow to UK 2026 drives trade push across three UK cities

The Amazing Thailand Roadshow to UK 2026 was a three-city event held in Glasgow, Manchester, and London from 19 to 21 May 2026. The roadshow brought together 19 Thai tourism sellers, comprising 16 hotels and three destination management companies from Bangkok, Krabi, Phuket, and Surat Thani. On the UK side, participation totalled 218 travel trade representatives. The event aimed to strengthen trade partnerships, stimulate sales, and lay a stronger long-term foundation for quality growth from high-spending UK travellers.

What happened

The Amazing Thailand Roadshow to UK 2026 was a successful event that brought together Thai tourism sellers and UK travel trade representatives. The event was held in three major UK travel hubs: Glasgow, Manchester, and London. The roadshow aimed to strengthen trade partnerships, stimulate sales, and lay a stronger long-term foundation for quality growth from high-spending UK travellers.

Background and context

The United Kingdom is among Thailand’s top 10 visitor source markets. In 2025, Thailand welcomed over one million UK visitors, generating over 74.515 billion Baht in tourism revenue. UK travellers recorded an average stay of 14.18 nights and average trip expenditure of 60,000–70,000 Baht per person. Most UK travellers travelled independently, or with friends and partners, for holidays and leisure.

Why it matters for Phuket buyers

Phuket buyers may be interested in the growth of direct flights to Phuket, including Virgin Atlantic Airways’ three weekly London Heathrow–Phuket flights for the winter 2026/2027 season. This increased air connectivity will make it easier for UK travellers to visit Phuket, which is one of the preferred destinations for UK travellers.

Source: TAT News

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