JAS Secures Thailand's World Cup 2026 Broadcast Rights

Thai telecommunications company Jasmine International Plc (JAS) has secured domestic broadcasting rights for the 2026 FIFA World Cup. The tournament will be held from 11 June to 19 July 2026 across the United States, Mexico, and Canada. JAS had been engaged in late-stage talks with FIFA over the rights package. Previous reports indicated the company was seeking a fee closer to the US$15 million reportedly paid by Vietnam, while FIFA was said to be holding out for US$40 million, or more than 1.3 billion baht. According to local media reports, JAS has now finalised a deal to acquire the rights to broadcast the tournament in Thailand. Key details, including viewing options, broadcast platforms, the number of matches available on free-to-air television and any streaming arrangements, have not yet been disclosed. JAS is scheduled to hold a news conference on 10 June 2026 to officially announce the agreement and provide further details on coverage plans for Thai viewers. This development may be of interest to Phuket buyers who follow international sports.

What happened

Thai telecommunications company Jasmine International Plc (JAS) has secured domestic broadcasting rights for the 2026 FIFA World Cup. The tournament will be held from 11 June to 19 July 2026 across the United States, Mexico, and Canada. JAS had been engaged in late-stage talks with FIFA over the rights package. Previous reports indicated the company was seeking a fee closer to the US$15 million reportedly paid by Vietnam, while FIFA was said to be holding out for US$40 million, or more than 1.3 billion baht. According to local media reports, JAS has now finalised a deal to acquire the rights to broadcast the tournament in Thailand. Key details, including viewing options, broadcast platforms, the number of matches available on free-to-air television and any streaming arrangements, have not yet been disclosed. JAS is scheduled to hold a news conference on 10 June 2026 to officially announce the agreement and provide further details on coverage plans for Thai viewers. This development may be of interest to Phuket buyers who follow international sports.

Background and context

The development matters for buyers comparing Phuket districts, rental demand, and exit liquidity against Thailand’s broader 2026 market backdrop.

Why it matters for Phuket buyers

For Phuket property buyers, headlines like this shape foreign demand, short-stay rental flow, and how quickly investors move from research to a viewing or offer.

Source: Khaosod English

Related reading

For Phuket investors following these signals, see the Phuket rental yield guide and best areas in Phuket to buy property.