TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

Thailand Travel Mart Plus (TTM+) 2026 opened in Pattaya from 10 to 12 June at the NICE Pattaya Convention and Exhibition Center. The event highlights quality tourism, wellness-led travel, and regional tourism development. The Eastern region is presented as a showcase for ‘Travel with Care’, Thai wellness, and coastal sustainability. The event welcomed 429 high-quality international buyers, 428 Thai sellers, and over 100 international media representatives, with more than 15,400 business appointments expected. TTM+ 2026 focuses on sustainable growth through the BCG model, Zero Waste to Landfills, and Zero Food Waste. The event features a Thailand Pavilion presenting wellness routes from Thailand’s five regions through sensory and experiential activities. The pavilion highlights region-specific wellness experiences, including herbal relaxation from the North and sea-and-salt therapy from the South. The Product Showcase presents sustainable tourism under ‘Travel with Care’, linking Nature Care, Self Care, and Culture Care to the Eastern region. Post-event tours will take buyers and media across five regional routes covering different provinces in Thailand. The event reflects the Thai Government’s commitment to tourism as a key driver of national growth and aims to connect Thai tourism businesses with high-potential buyers, media, and partners from around the world. The 23rd edition of TTM+ remains Thailand’s largest travel trade event and TAT’s annual platform linking Thai suppliers with international markets. The event is expected to generate economic value and distribute benefits to local communities. The next edition of TTM+ will be held in Khon Kaen in 2027.

What happened

Thailand Travel Mart Plus (TTM+) 2026 opened in Pattaya from 10 to 12 June at the NICE Pattaya Convention and Exhibition Center. The event highlights quality tourism, wellness-led travel, and regional tourism development. The Eastern region is presented as a showcase for ‘Travel with Care’, Thai wellness, and coastal sustainability. The event welcomed 429 high-quality international buyers, 428 Thai sellers, and over 100 international media representatives, with more than 15,400 business appointments expected. TTM+ 2026 focuses on sustainable growth through the BCG model, Zero Waste to Landfills, and Zero Food Waste. The event features a Thailand Pavilion presenting wellness routes from Thailand’s five regions through sensory and experiential activities. The pavilion highlights region-specific wellness experiences, including herbal relaxation from the North and sea-and-salt therapy from the South. The Product Showcase presents sustainable tourism under ‘Travel with Care’, linking Nature Care, Self Care, and Culture Care to the Eastern region. Post-event tours will take buyers and media across five regional routes covering different provinces in Thailand. The event reflects the Thai Government’s commitment to tourism as a key driver of national growth and aims to connect Thai tourism businesses with high-potential buyers, media, and partners from around the world. The 23rd edition of TTM+ remains Thailand’s largest travel trade event and TAT’s annual platform linking Thai suppliers with international markets. The event is expected to generate economic value and distribute benefits to local communities. The next edition of TTM+ will be held in Khon Kaen in 2027.

Background and context

The development matters for buyers comparing Phuket districts, rental demand, and exit liquidity against Thailand’s broader 2026 market backdrop.

Why it matters for Phuket buyers

For Phuket property buyers, headlines like this shape foreign demand, short-stay rental flow, and how quickly investors move from research to a viewing or offer.

Source: TAT News

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For Phuket investors following these signals, see the Phuket rental yield guide and best areas in Phuket to buy property.